At Cedcoss Technologies, I analyzed marketing data on campaigns, customers, leads, channels, and conversions using MSSQL Server and Snowflake. I developed 5+ Power BI and Tableau dashboards to track campaign performance, conversion rates, customer engagement, ROI, and marketing KPIs.
I wrote SQL queries for marketing analysis and reporting, and cleaned and validated data using Advanced Excel, Power Query, and SQL. I also prepared recurring MIS and marketing reports, helping reduce manual reporting effort.
I worked with marketing and business teams to understand reporting requirements, validate KPIs, resolve data issues, and prepare performance reports. My experience also includes Power BI data models, DAX measures, drill-down analysis, and scheduled data refreshes.
