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Pe On

@peon

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I build distinctive brand identities, packaging, and visual communication systems.

Algeria

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What I'm looking for

I'm looking to create brand identity, packaging, and visual communication systems where strategic thinking, typographic precision, and consistent execution across digital and print can make a clear commercial impact.

I've delivered end-to-end brand identity systems for 50+ commercial projects across food and beverage, e-commerce, streetwear, and media production. My work turns client briefs into responsive logo systems, brand books, packaging, and cross-platform visual assets.

As a freelance graphic designer and brand strategist, I've created identities for OLIRÀ, Kouka Bakery, MONO, Zest, and La Nova Kitchen, while maintaining 100% on-time delivery. I also designed 120+ marketing graphics and social campaigns for a travel agency, standardizing its visual presence across social media and print.

Experience

Work history, roles, and key accomplishments

Current

Freelance Graphic Designer & Brand Strategist

Current

Self-Employed

Jan 2021 - Present (5 years 8 months)

Architected complete visual identities, responsive vector logo marks, and comprehensive brand books for 50+ clients, ensuring seamless execution across digital and print media. Managed end-to-end creative workflows from brief discovery to asset delivery, maintaining 100% on-time project completion.

Brand Identity Logo Design Brand Guidelines Packaging Design Vector Iconography Adobe Illustrator Photoshop Figma Affinity Suite Social Media Design Carousel Client Collaboration

Social Media & Visual Design Coordinator

Travel Agency

Jan 2022 - Dec 2023 (1 year 11 months)

Designed 120+ branded marketing graphics, promotional posters, and social media campaign stories for international travel packages, driving measurable increases in client bookings. Standardized visual templates, typographic hierarchies, and brand color palettes across Instagram, Facebook, and print brochures.

Social Media Design Marketing Graphics Brand Asset Creation Typography Color Palette Instagram Facebook Print Design

Education

Degrees, certifications, and relevant coursework

Skillshare

Specialized Design Coursework & Certifications, Design

Completed specialized design coursework and certifications in brand identity, typography, and vector systems.

Mohamed Boudiaf University of M'Sila

Bachelor's Degree (License), Civil Engineering

2022 - 2026

Pursuing a Bachelor's Degree in Civil Engineering, with coursework instilling rigorous precision, structural composition, and architectural grid systems applied to graphic design.