I've written and edited culture and entertainment coverage across Burdaluxury's global digital network, reaching audiences in Southeast Asia and India. My work spans celebrity pop culture, music, fashion, streaming, beauty, books, and internet culture.
At Prestige Online, I pitch and publish 6–8 stories weekly while tracking cultural moments, streaming releases, and trending narratives. My audience-aware story packaging contributed to a 25% increase in page views, while SEO work supported a 20% increase in organic traffic and newsletter copy lifted click-through rates by 10%.
Previously at Content Hub, I edited 50–60 pieces each month for clarity, accuracy, voice, and AP/house-style consistency, alongside writing original entertainment and lifestyle articles. I also handled keyword research, metadata optimisation, and internal linking for content across global markets.
I'm comfortable moving between fast-turnaround digital stories and long-form reported features, including on-record author interviews, source management, transcript editing, contributor assignments, and brand-voice development.
