At The Overpaid Expert, I developed and executed a content strategy for a founder-led personal brand, growing its audience by 5.8% across LinkedIn and Instagram. I used audience and competitor research to shape messaging and content opportunities.
At Prazzle Inc., I researched keywords, optimized on-page SEO, and published daily SEO articles. Through content optimization and keyword targeting, 7.5% of 200 published articles achieved high rankings on Google.
At Crescendo Digital, I conducted research for marketing proposals and campaign strategy, and coordinated outreach to influencers for Africa Rising, a campaign for Borderless Africa. I also created campaign materials in Canva and built a centralized resource system.
