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Nida SaleemNS
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Nida Saleem

@nidasaleem

UX/UI designer behind NZM Beauty’s 10-screen makeup app, with an AI shade quiz reaching 89% match accuracy.

Pakistan
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I designed NZM Beauty, a 10-screen inclusive makeup app that helps address the problem of women buying the wrong foundation shade online. Its three-question skin tone quiz achieved 89% match accuracy, with Virtual Try-On and checkout included in the user journey.

For the project, I worked on high-fidelity UI, wireframing, interactive prototyping, and mobile-first design using Figma and related design tools. The experience also included features such as Shop by Shade, Best Sellers, and Trending Now.

At Extract Beauty Care, I worked as a remote Social Media & Visual Designer, creating digital marketing graphics, Instagram posts, product launch creatives, and e-commerce banners. I also created visual content and promotional campaigns for Facebook and Instagram, alongside layouts, brand guidelines, and social assets.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

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Coursera

Google UX Design Professional Certificate, UX Design

Google UX Design Professional Certificate from Coursera, completed in September 2026.

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Iqra University

MBA, Marketing

MBA in Marketing from Iqra University, completed in 2022.

Iqra University logoIU

Iqra University

BBA Honors, Business Administration

BBA Honors from Iqra University, completed in 2021.

Tech stack

Software and tools used professionally

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