At Cookmark, I develop content strategies and integrated marketing campaigns for F&B brands across digital platforms. I create SEO-optimized website content, blogs, and marketing copy, and produce LinkedIn case studies on branding, market expansion, and campaign strategies.
I also plan PR campaigns and develop creative concepts, mood boards, and campaign references. I use market, competitor, and audience research to support campaign decisions and track performance with design, production, and account management teams.
As a volunteer multimedia and content creator with Luminous Team, I handled the content workflow from photographing and filming performances and activities through post-production editing, and maintained a content calendar. I also documented TEDx conferences and internal projects through photography, and captured and edited faculty event content for the Media Committee at Cairo University.
