Open to opportunities

Leya Charyeva

@leyachar

Growth-focused Marketing & Business Development manager with 5+ years of international B2B experience in market expansion and go-to-market strategy.

Turkmenistan

Message

What I'm looking for

I’m looking for a remote, growth-focused role where I can help build and scale marketing and business development processes. I enjoy working in fast-moving environments, contributing to market expansion, and turning strategy into measurable results.

I’m a growth-oriented Marketing and Business Development professional with 5+ years of international B2B experience. I help companies launch, scale, and expand into new markets through clear go-to-market strategies and performance-driven marketing.

My background includes building marketing teams, improving conversion rates, supporting international partnerships, and working on projects in energy, industrial, tourism, and fintech-related sectors. I’ve worked remotely with U.S.-based teams and enjoy fast-paced environments where strategy and execution go hand in hand.

I’m particularly interested in remote roles focused on growth, market expansion, and cross-border collaboration.

Experience

Work history, roles, and key accomplishments

Marketing Project Manager

FUSE

Jan 2025 - Dec 2025 (11 months)

Led go-to-market strategy for green energy products in the US market. Increased lead-to-customer conversion by 35% through funnel optimization and improved positioning. Launched regional performance campaigns leveraging federal and local energy rebates, reducing cost per lead by 22%. Rebuilt client engagement processes and performance reporting to restore trust with key partners.

Go To Market Lead Generation performance reporting Campaign Optimization Account Management CRM

Business Development Manager

Alliance Engineering & Construction

Jan 2022 - Oct 2024 (2 years 9 months)

Supported business development by preparing and localizing legal, financial, and technical documentation for multimillion-dollar tenders, including a project with Hyundai Engineering. Acted as the main communication link between parent and subsidiary companies, ensured compliance with international standards, and supported new contracts that contributed to an 80% increase in company profit.

Project Coordination Multilingual Communication & Compliance Investor Relations Contract Management Technical Writing Stakeholder Management

Head of Marketing

ADAS Textile

Jan 2020 - Dec 2021 (1 year 11 months)

Built and led the company's first marketing team of 12, implemented a multi-channel B2B strategy that secured four international export contracts and increased brand visibility by 60%, contributing to a 147% year-over-year profit increase.

B2B Marketing Team Leadership Export Strategy Trade Shows Brand Management Content Strategy Campaign Management Market Expansion

Education

Degrees, certifications, and relevant coursework

British Council & University of Oxford (Creative Economy program)

Professional Development, Creative Economy

2023 - 2025

Participated in the Creative Economy program organized by the British Council and University of Oxford during 2023–2025.

London Business School (online / short courses)

Executive Education, Marketing / Product

2022 - 2025

Grade: N/A

Activities and societies: Participated in advanced marketing case studies, go-to-market strategy workshops, and applied business simulations. Worked on practical projects focused on market analysis, growth strategy, AI-driven marketing tools, copywriting, and agile-based collaboration.

Completed extended professional courses focused on marketing strategy, business development, AI in marketing, copywriting, and agile fundamentals. Program emphasized practical case studies, real-world business scenarios, and strategic decision-making.