At Avidi Tech, I own product design across a complex trading platform and an MVP mobile application, from problem definition and core flows through prototyping, validation, and engineering handoff. My redesign of the Credit Bank and Wallet experiences made financial states and payment flows clearer, decreasing customer requests to support by 24%.
Previously, I designed mobile, web growth, and Emergency Fund experiences at Petcube Inc., and improved tracking flows, admin panels, and customer-facing pages at SeaRates by DP World. I use research, experiments, and AI-assisted prototyping to turn technical workflows into clear interfaces and take products from discovery through delivery.
