katherine goh
@katherinegoh
What I'm looking for
I’m a Senior Graphic Designer with over 10 years of experience building impactful visual identities and brand systems across digital, print, and experiential platforms. My career has been centered on translating business goals into compelling visual narratives that drive engagement, strengthen brand recognition, and deliver measurable results. I’ve worked with startups, regional brands, and creative agencies, leading projects from concept through execution while maintaining quality design standards and strategic alignment.
My expertise spans brand identity development, campaign design, art direction, packaging, editorial layout, marketing collateral, social media creative, and environmental graphics. I’ve led full rebranding initiatives, developed scalable visual systems, and ensured consistency across multi-channel touchpoints. I’m highly proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects), Figma only to upload images and helped with minor touch ups, and production workflows for both digital and print.
Experience
Work history, roles, and key accomplishments
Senior Brand Designer
DA ADEPT (Malaysia) Sdn. Bhd.
Jun 2024 - Feb 2026 (1 year 8 months)
Led brand and campaign design, produced 15-sec ad videos, leveraged AI to accelerate video/image/copy workflows, created campaign assets across channels, and mentored junior designers while managing tasks in Asana and Jira.
Digital Designer
RedIdeas Sdn Bhd
Dec 2023 - Mar 2024 (3 months)
Updated tutorial visuals on WordPress, produced banners, mockups and illustrations, coordinated printing quotations and revisions via Monday.com, and collaborated with UX/UI and partnership teams on product materials.
Project Executive / Graphic Designer
ECPORTS Sdn Bhd
Jul 2018 - Jul 2023 (5 years)
Developed website and social media content, edited product images and short videos, managed Shopify banners, liaised with printers and clients, and trained junior designers across projects spanning multiple business categories.
Graphic Designer
Paxgon Communications Sdn Bhd
Feb 2018 - May 2018 (3 months)
Produced artist impressions, invitations, social media posts, banners and print-ready files, and coordinated handoffs to accounts and printers for client presentation.
Graphic Designer
Wonderfly Sdn. Bhd.
Dec 2016 - Dec 2017 (1 year)
Focused on Facebook posts and hard-sell campaign creatives, designed corporate identity assets and supported campaign launches as backup for co-workers and senior staff.
Worked with the marketing team to manage weekly campaign banners and pre-flight data, produced multiple banners for Malaysia and Singapore under tight deadlines, and coordinated deliverables to clients and stakeholders.
Junior Graphic Designer
Green Warrior Publication Sdn. Bhd.
Jan 2014 - Jun 2015 (1 year 5 months)
Assisted in designing print layouts and name cards, produced eye-catching pagination under supervision, and handled monthly subscriber postage and event listings to support a startup's publishing operations.
Education
Degrees, certifications, and relevant coursework
KBU International College
2012 - 2013
Consolidation of prior experience and studies at KBU International College from January 2012 to September 2013.
IACT College
Digital Media / Visual Communication
2008 - 2011
Post-secondary studies at IACT College from 2008 to 2011 focusing on digital media and visual communication.
SMK Damansara Jaya
Secondary School Certificate, Secondary Education
2002 - 2007
Grade: Excellence academic
Secondary education at SMK Damansara Jaya completed between 2002 and 2007.
SJK (C) Yuk Chai
Primary School Certificate, Primary Education
1996 - 2001
Primary education at SJK (C) Yuk Chai completed between 1996 and 2001.
Availability
Location
Authorized to work in
Portfolio
katherinegoh43.wixsite.com/mysiteJob categories
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