Ishita Anand

I am a product designer driven by curiosity and a knack for spotting what’s really going on. My approach to design is centered around creating experiences that make sense for people while delivering tangible results for businesses. I pride myself on being organized, communicating honestly, and applying a practical, no-nonsense approach to problem-solving. If something doesn’t work, I’m committed to uncovering the reasons and making it better—simple as that.

Currently, I work as a UI/UX Designer at Ericsson, where I focus on optimizing the end-to-end business flow for network deployment and management. My role involves designing solutions that streamline processes for over 1000 engineers and stakeholders worldwide. I actively conduct user interviews to identify friction points and inform workflow improvements, ensuring that design decisions are grounded in real-world applications.

Previously, I interned at Wipro, where I designed logos and UI components for an internal hackathon portal, contributing to a cohesive visual identity. My educational background in Interaction Design from Delhi Technological University has equipped me with skills in design thinking, user research, and systems thinking, which I apply in my projects to enhance user engagement and improve workflows.