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@gurnoorkaur2
Digital Marketing Specialist skilled in performance marketing and lead generation.
I am a Digital Marketing Specialist with hands-on experience in creating ROI-driven campaigns for D2C brands. My expertise lies in Meta Ads, Google Analytics, and social media strategy, where I have successfully generated high-quality leads and optimized conversion funnels. I thrive on boosting brand engagement and managing digital channels effectively.
Currently, I am a Growth Intern at CARS24, where I have generated over 300 leads with a 20% conversion rate and improved lead follow-up efficiency by 30%. My previous roles include managing social accounts for multiple D2C brands and leading impactful digital campaigns for NGOs, showcasing my ability to drive results across various sectors.
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Work history, roles, and key accomplishments
CARS24
Jan 2025 - Present (10 months)
Generated over 300 high-quality leads via Facebook Marketplace with a 20% conversion rate. Optimized over 50 listings for increased visibility and engagement. Tracked campaign performance using Excel; improved lead follow-up efficiency by 30%.
Viral Rabbit
Oct 2024 - Dec 2024 (2 months)
Managed social accounts of 5+ D2C brands; increased follower count by 25% in 3 months. Designed and scheduled 50+ content posts/month using Buffer & Canva. Conducted competitor research, contributing to 15% boost in campaign reach.
Pledge a Smile Foundation
Jun 2024 - Jul 2024 (1 month)
Led 3 digital campaigns that raised
₹50,000+ in donations. Increased social media engagement by 40% within a month. Designed impactful content to highlight social causes.
Degrees, certifications, and relevant coursework
Certification, Digital Marketing
2024 - 2025
Completed a comprehensive program in Digital Marketing, gaining expertise in various aspects of online promotion and strategy. Acquired skills in areas such as Meta Ads, Google Analytics, and performance marketing.
Bachelor of Commerce, Commerce
2021 - 2024
Pursued a Bachelor of Commerce degree, building a strong foundation in business principles and practices. Developed analytical and problem-solving skills relevant to the commercial sector.
X & XII, General Studies
2019 - 2021
Completed X and XII grades, focusing on a broad curriculum as per the ICSE board. Developed foundational academic skills and knowledge across various subjects.
Software and tools used professionally
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