Gladys CheruiyotGC
Open to opportunities

Gladys Cheruiyot

@gladyscheruiyot

Experienced Content Partnerships Manager with expertise in Africa's tech ecosystem.

Kenya
Message

With a decade of expertise in Africa's dynamic tech ecosystem, I am a seasoned professional who thrives in high-energy settings, adept at managing concurrent projects with unwavering dedication. My approach is characterized by a blend of flexibility, resourcefulness, and a consistently positive attitude, enabling me to navigate and resolve complex, ambiguous challenges with innovative solutions.

I have successfully sourced and managed over 5000 content creators across Sub-Saharan Africa, growing top content creators to 1500 with over 70 million followers. I have curated workshops and events to provide educational information on content and follower growth, introduced new product features, and fostered community among creators. Additionally, I have negotiated brand partnerships with top African brands and spearheaded social media growth strategies, significantly increasing follower counts and engagement.

Experience

TI
Current

Content Partnerships Manager

TikTok

Sep 2019 - Present (4 years 8 months)

Sourced and managed over 5000 content creators across Sub-Saharan Africa, grew top content creators to 1500 with over 70 million followers, curated workshops and events, established programs facilitating collaborations between creators and brands, negotiated brand partnerships with top African brands, and led planning initiatives for the Sub-Saharan team.

TM

Digital Marketing Strategist

TRANSSNET MEDIA

Feb 2017 - Jul 2019 (2 years 5 months)

Developed digital strategies for products including Vskit App and PalmAds, managed all social media pages for the organization, conducted research on the latest digital tools and interactive trends, analyzed and reported on digital campaign performance, utilized customer and user data to optimize digital assets, and researched organizations and individuals to identify new partnership and collabora

SI

Communications and Advocacy Officer

Scope Intervention

Jan 2014 - Feb 2016 (2 years 1 month)

Responsible for overseeing the implementation of Scope Intervention Communications Strategy, public and stakeholder relations, media relations, and advocacy-related support to programs.

Tech stack

Learn about the tools and technologies that Gladys likes to use.

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