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Gladys Cheruiyot

@gladyscheruiyot

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Experienced Partnerships Manager with expertise in Africa's tech ecosystem.

Kenya

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Results-driven digital marketing and communications professional with over a decade of experience in managing high-impact campaigns, fostering community engagement, and developing strategic partnerships across diverse industries. Proven track record in expanding creator communities, enhancing brand visibility, and executing successful social media strategies. Adept at leading cross-functional teams, optimizing content strategies, and driving significant growth in user engagement and product adoption.

Experience

Work history, roles, and key accomplishments

Current

Content Partnerships Manager

Current

TikTok

Sep 2019 - Present (5 years 9 months)

Sourced and managed over 5000 content creators across Sub-Saharan Africa, grew top content creators to 1500 with over 70 million followers, curated workshops and events, established programs facilitating collaborations between creators and brands, negotiated brand partnerships with top African brands, and led planning initiatives for the Sub-Saharan team.

Content Project Management Management Planning Growth Strategies Digital Assets Media Relations Advocacy Collaboration Business Development Relationship Building TikTok Branding Digital Marketing

Digital Marketing Strategist

TRANSSNET MEDIA

Feb 2017 - Jul 2019 (2 years 5 months)

Developed digital strategies for products including Vskit App and PalmAds, managed all social media pages for the organization, conducted research on the latest digital tools and interactive trends, analyzed and reported on digital campaign performance, utilized customer and user data to optimize digital assets, and researched organizations and individuals to identify new partnership and collabora

Digital Marketing Social Media Management Research Data Analysis Partnership Development Campaign Analysis Market Research User Engagement Influencer Marketing

Administrative and Marketing Assistant

Blue Lemon Creatives

Nov 2016 - Apr 2017 (5 months)

Prepared correspondence, proofread documents, managed social media platforms, cultivated strong customer relationships, supported promotional material development, and led special projects.

Administrative Support Marketing Support Proofreading Social Media Management Customer Relationship Management Project Management

Communications and Advocacy Officer

Scope Intervention

Jan 2014 - Feb 2016 (2 years 1 month)

Responsible for overseeing the implementation of Scope Intervention Communications Strategy, public and stakeholder relations, media relations, and advocacy-related support to programs.

Communication Strategy Media Relations Advocacy