On my independent SEO projects, I research keywords, search intent, and competitor positioning to shape content priorities and page improvements. I apply on-page SEO across metadata, headings, URLs, internal links, and content structure.
I use Google Search Console and Google Analytics to review search queries, traffic trends, indexing signals, and content performance. Through independent digital marketing projects and my work with Digital Empowerment Foundation / Open Community, I also contribute SEO-focused writing and research.

