Daniella Sam
@daniellasam
Concept-driven graphic designer crafting cohesive brand identities and packaging.
What I'm looking for
I’m a concept-driven graphic designer crafting refined, cohesive visual identities across branding, packaging, and digital platforms. I translate ideas into strategic design solutions while collaborating closely to deliver thoughtful, production-ready outcomes.
Since 2024, I’ve freelanced on brand identities and packaging for lifestyle and F&B brands, focusing on consistency across digital and print. I also design social media content aligned with brand tone and target audience, and I prepare print-ready artwork for production.
In my Graphic Design Intern role at Latar Studio (March–August 2024), I supported packaging design, visual development, and content execution across seven client projects. I assisted with brand background research, alternative mood boards, concept development, case study presentation preparation, and illustration element creation.
My volunteer experience as VP of student organizations strengthened my ability to lead creative programs and coordinate teams, events, and collaborations. I bring that same structured, detail-focused approach to communication, revisions, and timelines—backed by my Bachelor’s Degree in Design progress.
Experience
Work history, roles, and key accomplishments
Freelance Graphic Designer
Freelance
Jan 2024 - Present (2 years 6 months)
Designed brand identities and packaging for lifestyle and F&B brands, and created social media content aligned with brand tone and target audience. Produced print-ready artwork and managed client communication for revisions and timelines.
Graphic Design Intern
Latar Studio
Mar 2024 - Aug 2024 (5 months)
Assisted the creative team with packaging design, visual development, and content execution for seven client projects.
VP of VCD Student Association
UPH
Jan 2022 - Jan 2023 (1 year)
Prepared design case study presentations, including brand background research, design objectives, alternative mood boards, and concept explorations. Developed illustration elements applied across collaborations.
VP of Photography Club
Pelita Harapan Photography Club
Jan 2021 - Jan 2022 (1 year)
Led planning and execution of annual events by coordinating teams and external partners to deliver structured programs.
VP of KOMA
UPH
Jan 2022 - Present (4 years 6 months)
Contributed to packaging, social media, and brand assets. Oversaw and coordinated a multi-day inter-university conference to support smooth execution and outcomes.
Education
Degrees, certifications, and relevant coursework
Universitas Pelita Harapan
Bachelor’s Degree in Design, Design
Pursuing a Bachelor's degree in Design at Universitas Pelita Harapan, expected to complete in May 2026.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
bit.ly/daniellasamanthaJob categories
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