Daniel Cadena Jordan

I'm currently COO of Web International Services Ltd, leading operations, organizational design, content, commercial, BI, product, and engineering across an international sports affiliate agency. I led a restructure and role-fit restaffing that reduced operating costs by 15% while creating clearer ownership and performance frameworks.

At FC Bayern München, I built content reporting formats and performance structures, translating stakeholder-specific KPI insights into decisions across Club Media, Brand, and Marketing. Previously at OneFootball, I led editorial strategy for 1.6M monthly users across 21 global markets and scaled a 14-person international newsroom, improving engagement by 17%.

My work combines consumer and cultural insight with campaign architecture, content strategy, and multilingual team leadership. From DFL Digital Sports to electoral campaign marketing in Venezuela, I've built workflows, grown audiences, and led teams of up to 250+ volunteers.