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Celine Ayoub

@celineayoub

Infrastructure finance consultant at PwC, supporting GCC renewable energy, transport, and public-private partnership projects.

Lebanon

Message

At PwC, I support infrastructure finance and strategy engagements across the GCC. My work has included feasibility analysis for a solar plant in KSA and advising on a cargo terminal prefeasibility study in Jordan.

At American University of Beirut, I researched bioethanol production from biomass and developed a MATLAB-based kinetic model. I also supported product development and quality assurance at Sanita Persona, INDEVCO Group.

Experience

Work history, roles, and key accomplishments

Current

Senior Consultant

Current

PwC

Apr 2026 - Present (6 months)

Engaged in PPPs, infrastructure, and strategy projects across the GCC, including prefeasibility studies, financial modeling, and commercial analysis for government entities.

Financial Modeling Market Assessment Benchmarking Commercial Analysis PPP Infrastructure Strategy

Consultant

PwC

Sep 2023 - Apr 2026 (2 years 7 months)

Delivered commercial advisory and strategic advisory services for government entities in Qatar, KSA, and UAE, including privatization strategies, transaction playbooks, and financial analysis.

Commercial Advisory Strategic Advisory Privatization PPP Financial Analysis Benchmarking Transaction Advisory

Research & Teaching Assistant

American University of Beirut

Sep 2020 - Dec 2022 (2 years 3 months)

Conducted research on bioethanol production from biomass feedstocks, developed a MATLAB-based kinetic model, and supported teaching activities in Biomedical Engineering.

Matlab Research Teaching Biomasse Kinetic Modeling Techno Economic Analysis

Internship

Sanita Persona, INDEVCO Group

Aug 2020 - Aug 2020 (0 months)

Supported product development and quality assurance for personal care products, including laboratory testing, specification development, and market analysis.

Product Development Quality Assurance Laboratory Testing Microbiological Analysis Market Analysis

Teacher Assistant

University of Balamand

Aug 2017 - Jun 2020 (2 years 10 months)

Worked on a BS project on Nitrogen Oxides removal from flue gas, developed a modified BioDeNOx model using MATLAB, Simulink, and Aspen HYSYS, and performed economic analysis.

Matlab Simulink Aspen HYSYS Research Economic Analysis