Ayush jaiswal

I am a Senior Frontend Engineer with hands-on experience building large-scale, high-performance web applications for enterprise customers. I focus on component-driven architecture, modular UI systems, and pragmatic engineering that reduces technical debt and improves maintainability.

At CleverTap I led the development of marketing and campaign products, including a Recommendations Setup Studio, Advanced Frequency Capping, Variant Performance Analytics, and Campaign Version History, improving reliability and enabling safe rollbacks for enterprise customers.

I delivered measurable performance gains—reducing page load times by 40–60% through parallel data fetching and caching—and contributed to product-led revenue outcomes, such as features that supported a $3M enterprise contract and prevented $1M+ in potential churn.

I mentor peers through code reviews enforcing TypeScript and testing standards, and I bring a strong tooling and performance mindset (Webpack, Jest, Chrome DevTools, CI/CD) to ensure scalable, maintainable frontend systems.