At Samsung Electronics, I lead industrial design projects for advanced display and sound devices, taking ideas from concept development and visualization through mockups, product videos, and IP data creation.
I translate market, lifestyle, and user research into localized design strategies for smart TVs and sound devices in South West Asia. I also work with UX teams on new TV screen experiences and develop retail and exhibition strategies for the TV business.
Previously at Lava International, I designed smartphones and feature phones for the Indian market, including CMF direction, mockup development with overseas vendors, and product development collaboration with engineering, vendors, and testing teams.
My earlier work at GM Modular involved designing modular switches and electrical accessories. Across consumer electronics, I bring industrial design, design strategy, research, CAD surfacing, visualization, and interaction design together to build manufacturable products.
