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Aishwarya M

@aishwaryam

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I am a product marketing manager based in Montreal, Canada. Product + Marketing +Data = 🤩

Canada

Message

I am a marketer with experience in taking SaaS and consumer tech products to the market. I have worn many hats in my 7+ years of marketing career but by far my favorite is at the intersection of product, marketing and data. You can call it Product Marketing , Product- Led Marketing or anything else. What's in a title anyway?

I am based in Canada and looking to work with teams that solve interesting problems.

Experience

Work history, roles, and key accomplishments

Product Marketing Manager (Solo)

Humalect

May 2022 - Dec 2022 (7 months)

-Identified a $30M TAM for Humalect's DevOps SaaS platform by leading customer-centric research which led to problem validation and establishing the right Initial Customer Profile (ICP)
-Led product marketing by running comprehensive market and customer research, crafting compelling messaging and positioning strategies to effectively communicate the value of the product.

Growth Manager

SAWO Labs (Acquired)

Jun 2021 - May 2022 (11 months)

-Achieved 40% growth for SAWO Labs’ Shopify, bubble.io and Woo-commerce plugins in two quarters, unlocking the potential of a $2 billion TAM that was under-performing.
-Crafted winning customer retention marketing programs using social media, email campaigns and webinars.

Product Marketing Specialist

Bumo XR

Sep 2020 - Apr 2021 (7 months)

-Drove Targeted Revenue Growth through Account Based Marketing focused on customer needs in healthcare and automobile sectors (3M, Abbott, Mercedes).
-Led sales enablement by leveraging targeted LinkedIn InMail and Sales Navigator. Crafted persuasive sales enablement materials, including pitch decks, product sheets and case studies resulting in a 60% increase in demos.

CEO's office+ Growth Marketing

notionpress.com

May 2017 - May 2020 (3 years)

- Led business strategy for India's largest publishing platform with over 30,000+ registered writers on the platform
- Built retention and adoption programs to increase customer lifecycle within the platform.
-Leveraged Amazon’s ecommerce ad platform and achieved $1M in book sales revenue for Notion Press publishing for the year April 2018- March 2019

Senior Digital Marketing Specialist

Social Beat

Feb 2016 - Apr 2017 (1 year 2 months)

-Created a 'viral' campaign which garnered 3.5K shares and 1.5M clicks and 33K comments for a publishing platform
-Drove account planning and managed targeted advertising campaigns across a diverse portfolio of accounts in fintech, tech, and related sectors. Strategically optimized ad spend allocation, resulting in a 15% increase in ROI and a 20% improvement in lead generation and business growth.