Abhijeet Kaur Alreja

I’m a Product Designer and UX Designer who leads end-to-end product and visual design using research-driven workflows. As a solo designer at Amaara, I designed 10+ modules for web and mobile, collaborating with founders and engineers in agile sprints to iterate with user feedback.

I strengthen product clarity through design systems and high-fidelity prototyping. I revamped the design system with a new visual language and reusable component library, and I also redesigned a customer-facing B2B design website to improve onboarding completion by 25%.

Before and alongside product design, I bring strong visual craft from freelance graphic design and illustration work, including brand identity and artwork creation for campaigns and interfaces. My background includes Fashion Design (NIFT) and UX certifications, which keep my process grounded in both aesthetics and usability.