Lifecycle Marketing Manager

About us

Founded in 2015 in Athens, Greece, Welcome redefines the way people travel by going above and beyond the commoditized transfer service and being the first company to deliver a complete, personalised, in-destination travel experience. From the moment a traveler arrives at a new destination, until their return journey home, Welcome accommodates all their travel needs, including transfers, sightseeing trips, and local information, in the easiest, friendliest, and most personalised way possible. Welcome's drivers are experts in the area and share their local know-how to make travellers feel at home wherever they are. The company has also introduced contactless rides, thorough cleaning protocols, and protective equipment to make every journey safe.

Being a travel tech startup, Welcome continues to grow and scale its operations and is quickly becoming a global category leader for in-destination travel services.

• One of the highest-rated global transportation companies with a rating of 4.9/5 stars
• 230 destinations with a goal to reach 350 by 2024
• Over 2,000 travel partners including 1,000 hotels, numerous vacation rentals, and travel agents, adding 50+ new ones every month
• Over 1.5 Million happy travelers every year

⭐️ If you want to dive deeper into the awesomeness of Welcome's culture, click on this link to check our TikTok account.⭐️

The Team

We are a group of vibrant diverse people who love traveling and never settle on quality. Each one of us didn’t join Welcome by chance and believes deeply in what Welcome is trying to achieve, so we work relentlessly to make that happen. We challenge common logic, focus on design, put simplicity and usability first, and create memorable experiences. We keep learning and exploring better ways to serve our community and grow personally and professionally in our respective fields. We stay humble along the way, with a “pay it forward” mentality, but with big and bold goals.

About the Role

As a crucial member of the Operations team, the Lifecycle Marketing Manager plays a pivotal role in the strategic execution of driver acquisition and driver lifecycle marketing initiatives across all destinations, including those in their initial launch phases. The Driver Marketeer takes on the responsibility of addressing several vital questions and being accountable for the outcomes within their respective segments. These inquiries encompass the methods to bring in the necessary influx of driver leads in every destination, the timing and content of communications aimed at both potential and active drivers, and the selection of the most effective materials for driver training, all with the overarching goal of enhancing destination Net Promoter Scores (NPS).

Responsibilities

• Driver Growth Strategy:
• Formulates the driver growth strategy across all channels, both offline and online.
• Innovates and executes data-driven ideas for driver acquisition and retention.
• Manages and optimises the driver acquisition budget.
• CRM automations:
• Segments driver base to create
• Designs and executes driver CRM campaigns for both leads and active drivers.
• Creates and maintains driver training content, including recruiting scripts, onboarding lessons, quizzes, retraining activities, and videos.
• Uses MailChimp to design and track driver CRM campaigns.
• Marketing Campaigns and Referral Programs:
• Designs and develops tailored marketing campaigns to attract driver leads in all destinations, including launch phases.
• Collaborates with Destination Leads and the Driver Quality team to design and implement driver referral programs.
• CRM and Content Management:
• Designs and executes driver CRM campaigns for both leads and active drivers.
• Creates and maintains driver training content, including recruiting scripts, onboarding lessons, quizzes, retraining activities, and videos.
• Uses MailChimp to design and track driver CRM campaigns.
• Campaign Management and Analysis:
• Manages driver acquisition campaigns on platforms like Facebook and AdWords.
• Tracks the results of acquisition campaigns and conducts A/B testing to make data-driven decisions.
• Collaboration and Reporting:
• Collaborates with Destination Leads and the Driver Quality team on lead generation goals, content effectiveness analysis, and creating new driver training materials.
• Reports driver marketing results to Destination Leads and the Driver Quality team.

Requirements

• A Bachelor's Degree in Business, Economics, Marketing, or a relevant field. MA will be considered a plus
• Proven experience of 2+ years in marketing, working on customer lifecycle marketing, and CRM
• Proven experience in managing vendors
• Excellent time management, communication, and relationship-building skills with the ability to multi-task and set priorities quickly and effectively
• Self-motivated with the ability to work independently; strong sense of ownership.
• Excellent written and verbal communication skills in English. Extra languages are more than welcome!
• An analytical mind and out-of-the-box thinking.
• A friendly and upbeat personality.
• Digital native: fluent in web and digital technologies.
• Characterized by integrity, accountability, with an eye for detail
• Proactive, with advanced problem-solving skills

Benefits

• Hybrid or Remote work policy

• A vibrant and fresh work environment
• The tools you need to successfully perform your daily tasks
• The unique opportunity to join “the next big thing” at the ground level.

Interested? If we got you excited and you think you have what it takes to join a young, well-funded, and fast-growing startup, then just hit the ‘Apply for this job’ button!