Japanese Content Strategist

We’re looking for a talented Japanese Content Strategist to join our dynamic and diverse team of marketers, engineers, and designers on a maternity cover contract (until at least July 2025). You will work closely with SEO strategists and UX specialists to plan, draft, and execute eye-catching Japanese landing pages and longer form content (blog posts, articles) that will consistently outrank those of our competitors. We’re not just out to convert; we aim to provide the best, most authoritative content for every query.

Our website serves more than 200 million visitors a year—in 18 languages and counting—with a huge potential for growth in non-English markets. This is a fantastic opportunity to cover topics ranging from sports, to streaming, to cybersecurity.

Responsibilities

1. Write and optimize content for landing pages—for search, sales, or both
2. Help plan the look and feel of those pages, including images and other media, with the help of our in-house video and graphics experts
3. Convey sometimes technically complex topics in a way that is clear, compelling, and accessible for average consumers
4. Research, develop and create blog posts and articles to help position and drive sales for all of our Kape brands (Express VPN, CyberGhost and Private Internet Access) in Japanese speaking markets.
5. Adapt existing English content and make it relevant to Japanese markets with the collaboration of translation and localisation teams.
6. Deliver world-class content in collaboration with cross-functional teams, including PR, SEO, advertising, bloggers, product managers, and affiliates
7. Make sure our marketing message is consistent across all channels
8. Edit and provide feedback on work written by other team members and freelancers

Your success metrics include

• Sales and web traffic generated by the content you touch
• Search-engine rankings of our Japanese content
• Conversion rates of your landing pages and sales copy
• Quality and speed of project delivery

Required skills

1. You are a native Japanese speaking content marketer with superb writing skills
2. Experience creating great Japanese landing pages and long format content (blog posts, articles), with a solid understanding of SEO techniques and tools
3. Ability to take technical concepts and make them easy for laypeople to understand with clear, concise, and accurate writing
4. Comfortable working independently, with good organizational and time-management skills
5. Experience using WordPress or any other content management systems
6. Knowledge of web traffic metrics and experience using Google Analytics
7. An excellent understanding of English (spoken and written). You’ll need to communicate effectively with marketers, developers, and product managers from diverse backgrounds.

Optional skills and experience

1. Interest in internet security, privacy, and tech (general)
2. Experience in any of the following areas:
1. Writing about tech topics
2. Growing followers and engagement on social media
3. Email marketing or customer lifecycle communications

Benefits

Health and happiness go hand in hand, and we make every effort to support our team members in all facets of their lives—both inside and outside the office. Learn more about our employee benefits by visiting our careers page.

Before you apply

• At the moment, we do not sponsor visas in the EU. For Hong Kong, we require at least two years of working experience and a university degree in a related field. For Singapore and the UK, we can only sponsor visas for mid-career or above.
• Please upload your resume as a PDF and do not include any salary or compensation information in it.

ExpressVPN is one of the world’s leading providers of online privacy and security services for consumers. Started in 2009, we’ve grown to have millions of active paying customers, a team of more than 700 people worldwide, and a brand recognized by hundreds of millions of people in 18 languages and more than a hundred countries. We see huge growth in our industry, and are gaining market share through strong execution.

Please note that all offers are subject to reference checks from one or more of your former managers/colleagues. For your current manager, we understand that every company has distinct HR practices, and will only speak with them at a mutually agreed-upon time that works for you.