United States onlyCooperSurgical is a leading fertility and women’s healthcare company dedicated to putting time on the side of women, babies, and families at the healthcare moments that matter most in life. We lead the industry in next-generation fertility and birth solutions that help conceive, deliver, and protect healthy babies. When it’s time for people to build their families, the CooperSurgical Donor Gametes Services, California Cryobank and Donor Egg Bank USA, can help intended parents reach their goals with the highest quality donor sperm and donor eggs from rigorously screened diverse donors. Our team cares enough to want to make a difference – for the communities in which we live and work and in the well-being of women, babies and families everywhere.
We strive to continuously develop best in class people, process, and technologies. Our Donor Gametes services support those seeking to realize their dreams of creating a family, and specifically serves the LGBTQ+ community, independent parents, and those with fertility challenges in need of donor sperm and/or donor eggs.
This role supports the Donor Gametes Product Marketing team in the development and execution of marketing initiatives that support clinician-facing marketing strategies.
- Develop an in-depth understanding of the fertility market and clinician audience to contribute to building product messaging and positioning for internal and external audiences.
- Monitor and analyze product performance and competitive environment and, as appropriate, recommend actions to address opportunities and risks.
- Bring new campaigns/ideas/initiatives to life and collaborate with cross-functional marketing team on all types of projects including digital/websites, advertising, media, influencers, partnerships, social, branding, video, surveys, collateral, promotions, events, email analytics and program/product launches.
- Develop and execute new and ongoing marketing initiatives in alignment with approved strategies. Develop creative briefs that support key value propositions, brand strategies, and messaging/proof points, while adhering to and reinforcing brand standards. Proactively organize and communicate with external teams to move multiple projects forward simultaneously.
- Develop, coordinate and execute marketing programs to support long-term brand strategies and drive leads, conversions, and sales; manage timeline and approval process to ensure all deadlines are met.
- Track and report KPIs, industry best practices and campaign goals and objectives; execute a “test and learn” approach to uncover audience insights and learnings. Communicate results with executives and business leaders.
- Contribute to the formulation of marketing strategies and assist the product marketing team in the development of the annual marketing plan and budget to support key business objectives and growth; manage timeline and implementation progress of the marketing plan, budget, and initiatives across multiple departments.
- Regularly consult with legal department to ensure understanding of industry regulations and ensure approval of all marketing initiatives.
Travel:
Travel required approximately 20-25% of the year for trade shows and meetings.
- Candidates should have 4-6 years product or B2B marketing experience for consideration.
- Bachelor's degree from four-year college or university is required, MBA is welcomed.
- Ability to understand and support development of strategies and apply them on a tactical level.
- Proven experience with product marketing, in particular, expertise in effectively communicating product messaging internally and externally and developing go-to-market plans.
- Experience marketing to a B2B audience.
- Ability to execute integrated marketing plans and develop meaningful metrics to understand and communicate results of various efforts.
- Stellar project management skills and the ability to multi-task and meet tight deadlines in a fast-paced environment.
- Keen attention to detail and a high level of proactive communication.
- Self-starter ready to jump in and take ownership of projects and initiatives.
- Excellent verbal and written communication skills.
- Experience with managing budgets.
- Experience working with outside partners, agencies and vendors.
- Strong overall leadership skills and the ability to create a positive work environment.
As an employee of CooperSurgical, you'll receive an outstanding total compensation plan. As we believe your compensation goes beyond your paycheck, we offer a great compensation package, medical coverage, 401(k), parental leave, fertility benefits, paid time off for vacation, personal, sick and holidays, and multiple other perks and benefits. Please visit us at www.coopersurgical.com to learn more about CooperSurgical and the benefits of becoming a member of our team.
To all agencies: Please, no phone calls or emails to any employee of CooperSurgical about this opening. All resumes submitted by search firms/employment agencies to any employee at CooperSurgical via-email, the internet or in any form and/or method will be deemed the sole property of CooperSurgical, unless such search firms/employment agencies were engaged by CooperSurgical for this position and a valid agreement with CooperSurgical is in place. In the event a candidate who was submitted outside of the CooperSurgical agency engagement process is hired, no fee or payment of any kind will be paid.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
