Content Marketing Specialist

Buxton is the global leader in retail customer analytics, and we aim to provide data-driven insights and shape the future of customer engagement across all channels.

About the role

We are seeking a creative and driven Content Marketing Specialist to join our dynamic marketing team. The ideal candidate will play a crucial role in supporting our content engine by crafting engaging and compelling content across various platforms. This position offers a unique opportunity for individuals with a passion for writing and a solid understanding of digital marketing to showcase their skills and contribute to the growth of our organization.

The Content Marketing Specialist is responsible for creating high-quality content, including blog posts, social media content, marketing collateral, podcast and video scripts, and more. They will work closely with cross-functional teams to develop content strategies that align with our marketing initiatives and engage our target audience. This role is perfect for self-starters who thrive in a fast-paced environment and are eager to take ownership of their work.

To excel in this role, the ideal candidate should possess exceptional writing skills, a keen eye for detail, and the ability to adapt their writing style to various platforms and audiences. They should also have a basic understanding of SEO best practices and be comfortable working with content management systems such as WordPress and HubSpot. Familiarity with social media platforms, particularly LinkedIn, is a must.

Ultimately, a top-performing Content Marketing Specialist will play a vital role in enhancing our brand's online presence, driving engagement, and contributing to the success of our marketing efforts. This position offers ample opportunity for growth and development within our organization, as well as the chance to work with a talented and supportive team.

Where you’ll work

This position offers flexibility in work location, with the option to work fully remote, hybrid, or on-site at our company headquarters in Fort Worth, TX.

What you'll do

• Create website product pages and landing page content optimized for conversion.
• Write engaging blogs for a technical audience.
• Develop content for email marketing campaigns, newsletters, and product announcements, including optimization for engagement and conversions.
• Develop in-depth case studies that highlight new product features and showcase partner success.
• Design engaging social media posts that support marketing campaign initiatives.
• Assist in developing marketing collateral.
• Collaborate with cross-functional teams on content initiatives.
• Ensure content adheres to industry policies, best practices, branding guidelines and maintains consistency.
• Ensure clarity, grammar, and spelling in all content.
• Publish content using WordPress, HubSpot, LinkedIn.
• Conduct research to stay informed about industry trends, competitors, and target audience preferences to enhance content quality.
• Analyze content performance and propose improvements.

Requirements

Qualifications

• Bachelor’s degree in marketing, communications, or a related field.
• Hands-on experience with Hubspot, WordPress, and LinkedIn.
• Proven experience (internships or academic projects included) in technical writing or a similar role, with specific experience in online platforms including web, email and social media.
• Proficiency in grammar, spelling, and punctuation.
• Strong written communication skills with attention to detail.
• Basic understanding of branding and the ability to maintain brand consistency.

Performance qualifications

• Ability to work collaboratively in a team environment.
• Excellent time-management skills and the ability to meet tight deadlines.

Benefits

Benefits & Perks at Buxton

Buxton has been taking care of its employees and their loved ones for 30 years with a commitment to providing quality benefits programs that are comprehensive, flexible, and affordable. Giving employees the best in benefit plans is one way we can show that, as an employee, you are our most important asset.

• Benefits effective the first day of the month following hire date!
• Health benefits, company-paid long-term disability, voluntary short-term disability, company-paid Life and AD&D insurance, voluntary supplemental Life insurance (employee/spouse/child), and health and dependent care flexible spending accounts all effective the first day of the month following the month of hire.
• Free Virtual Medical Visits for employees and dependents enrolled in a medical plan.
• Quarterly enrollment 401(k) Savings and Investment Plan with 50% company match up to 6% of the employee contribution. 100% vested in only 3 years!
• Front-Loaded Paid Time Off (PTO):
• Calendar Year 1 = 1.5 days per month remaining in the calendar year (including month of hire)
• Calendar Years 2 & 3 = 18 days/year
• Calendar Year 4 = 21 days/year
• Calendar Year 5+ = 24 days/year
• 9 paid holidays
• Employee Assistance Program

Employment is contingent upon the successful completion of a background check, as we are dedicated to providing a safe and secure work environment for all Buxton stakeholders. Please note that while we value global perspectives, we are unfortunately unable to sponsor work visas at this time. Applicants must be currently authorized to work in the United States.

Compensation

Targeted Base Salary Range for candidates located in the U.S. is $80,000 to $90,000.

At Buxton, we strive to hire and nurture amazing talent across the United States. Actual salaries will vary depending on factors including but not limited to experience, specialized skills, internal alignment and a candidate’s home base. Depending on the position offered, other forms of compensation in addition to base pay may be provided as part of a total compensation package, including eligibility to participate in a bonus plan.

Internal applicants should apply via Buxton’s applicant tracking system (Workable).

For even more career opportunities, visit https://apply.workable.com/elevar/ to view open positions at Elevar, a Buxton Company, LLC organization.

About Buxton

Buxton is the global leader in retail customer analytics. Backed by 30 years of expertise, we leverage a unique blend of data, analytics, and AI to empower businesses to understand their customers, increase the efficacy of their marketing campaigns, optimize site selection, and drive growth. With our recent acquisition of Elevar, a dynamic conversion tracking solution for fast-scaling e-Commerce brands, together we create an omni-channel powerhouse, and aim to provide data-driven insights and shape the future of customer engagement across all channels.

Our commitment to diversity

At Buxton, we believe that diversity of thought, background and experience makes us stronger. We are committed to building an inclusive workplace where everyone feels valued and empowered to bring their authentic selves to work. We value an environment of belonging, where diverse perspectives are celebrated, and each individual has the support and resources to thrive.

EEO statement

Buxton is committed to a diverse and inclusive workplace. Buxton is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. All employment is decided on the basis of qualifications, merit, and business need.