Associate, Paid Content Marketing

Blavity, Inc. is a venture-funded media and technology company, founded in 2014 around a simple idea: enable Black millennials to tell their own stories. Today, we are home to the largest network of platforms and lifestyle brands serving the multifaceted lives of Black millennials & Gen Z through original content, video, unique experiences, and product solutions. Blavity Inc. has evolved into a market leader for Black media, reaching 250 million users per month through our growing brand portfolio, including Blavity, Blavity360º, AfroTech, Talent Infusion, 21Ninety, Travel Noire, Home & Texture, and Blavity House Party. Our Blavity, Inc. employee community is composed of passionate, energetic, and culturally conscious individuals working together to deliver value to each other, the company, and our clients. We are always searching for new additions to our community that will help us continue to scale, contribute meaningfully to our culture, and advance our strategic direction.

Job Summary:

Are you a content marketing mastermind with a knack for paid advertising? Do you thrive on driving targeted traffic and building audience engagement? If so, we want to hear from you! Blavity Inc. is looking for a talented Associate, Paid Content Marketing to join our dynamic team and spearhead paid content initiatives across our portfolio of web properties.

In this results-oriented role, you will be responsible for developing and executing paid content marketing strategies to attract high-quality, engaged readers to our growing portfolio of web properties. You'll leverage your expertise in paid advertising platforms and content marketing best practices to create compelling campaigns that drive significant traffic and conversions.

Responsibilities:

• Develop and implement data-driven paid content marketing strategies to achieve specific website goals (e.g., increased brand awareness, lead generation, organic traffic growth)
• Conduct thorough audience research to identify ideal target demographics and tailor content accordingly
• Manage budgets across various paid advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
• Create and optimize high-performing paid content campaigns including ad copy, landing pages, and creatives
• Continuously monitor campaign performance, analyze data, and make adjustments for optimal results
• Collaborate with the Content Marketing and SEO teams to ensure the content aligns with the overall marketing strategy
• Generate reports and track key performance indicators (KPIs) to measure campaign effectiveness
• Stay abreast of the latest paid advertising trends and best practices

Qualifications:

• Education: Bachelor's Degree preferred
• Required Experience:
  • 3+ years of experience in paid content marketing or a related field
• Preferred Experience:
  • In-depth knowledge of various paid advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
• Technologies: Fluent in Microsoft Office, Google Suite, Asana, and/or comparable project management suite
• Additional Qualifications:
  • Proven track record of success in developing and managing high-performing paid advertising campaigns
  • Strong understanding of content marketing principles and best practices
  • Excellent analytical skills with the ability to interpret complex data and translate insights into actionable strategies
  • Exceptional communication and collaboration skills
  • Ability to work independently and manage multiple projects simultaneously
  • Passion for staying current with digital marketing trends and innovations

• A healthy appreciation of GIFs and Black culture

Details:

• This is a fully remote, U.S.- based role. Occasional travel may be required.
• Candidates must be authorized to work in the U.S.
• Candidates must be available to work 50% in alignment with the Pacific Time Zone.
• The annual salary range for this role is $50,000 - $70,000.

Blavity is committed to creating a diverse environment free of discrimination and harassment, and building a team that represents a variety of backgrounds, perspectives, and skills.
Blavity is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, HIV Status, veteran status, or any other status protected by the laws or regulations in the locations where we operate.

Jazz SEO Description

The Associate, Paid Content Marketing is responsible for driving qualified users to Blavity’s portfolio of online properties by marketing on-brand content and articles.