Marketing Associate

Location: London OR Leeds , Hybrid

Salary: £27,352-28K per annum (Based on experience)

Contract: Full Time; 40 hours a week

ABOUT THE ROLE

The Marketing Associate reports to the Senior Marketing and Communications Manager, supporting the creation and implementation of Communications and Content to engage target audiences. Your main focus will be on potential and existing employer partners, you’ll play a pivotal role in building marketing activity in this space and have ownership of new initiatives and channels.

B2B marketing for us at Generation is all about reaching employers, educating them on Skills Bootcamps and the diverse talent pipeline we at Generation can provide to their organisation in order to generate and nurture high-quality leads for the Business Development team. Ultimately, successfully engaging more employers to recruit from our programmes allows us to support more people from underrepresented groups into life-changing careers through our programmes.

You will play a key role in shaping our marketing efforts, from delivering campaigns through to reviewing the results you generate, optimising and iterating efforts, as well as ongoing innovation to create more and more impact.

Hear our colleagues share what they love about working at Generation: https://www.youtube.com/watch?v=CpKpl3PR-yo

Generation acknowledges the duty of care to safeguard, protect, and promote the welfare of staff and learners and is committed to ensuring safeguarding practice reflects statutory responsibilities, and government guidance and complies with best practice.

All our staff in the UK are required to undergo a DBS check

ABOUT GENERATION

Generation's mission is to train, coach and support people into life-changing careers that would otherwise be inaccessible to them.

We are a UK registered charity, founded by McKinsey and Company, delivering tailored programmes to recruit, train and place unemployed people into work. Through our unique approach, we also solve a wide range of employer challenges—skilled talent shortages, poor job performance, lack of diversity, and high turnover.

Generation launched globally in 2015, and has grown quickly to become the world’s largest demand-led employment initiative. We have placed over 76,500 people into roles (many of whom have suffered some form of adversity), working with over 11,000 employer partners to date across 17 countries and 26 professions.

Generation UK&I is currently running training to employment programmes in the West Midlands, London, Manchester, Ireland, Leeds and Scotland. We run a range of tech bootcamps as well as programmes supporting people into healthcare and the Green sector.

By joining Generation UK&I now, you will become part of an organisation which is determined to play its part in addressing both of these challenges for people in the UK and Ireland over the coming months and years.

Find out more at www.generation.org

RESPONSIBILITIES

Main areas of responsibility:

1. The most important part of your role will be leading on the implementation of our B2B email marketing efforts including segmentation, optimisation and reporting – we use Insider and Outreach (Salesforce) for email marketing. Experience of these tools would be great, but we can show you the ropes!
2. Assisting with ad-hoc applicant communications and automated communications journeys via Insider to help us encourage and nurture people through the application journey.
3. Design social graphics, flyers and other assets needed by our Business Development and Outreach teams. Content platforms include Adobe, Canva or similar software
4. Creation of short employer videos for use across all of our channels, these will consist of utilising existing content but also gaining new content with the help from colleagues across the organisation.
5. Management of our organic presence on LinkedIn, creating and sharing regular posts that resonate with our B2B increasing engagement and reach on this channel on a monthly basis.

Requirements

ABOUT YOU

PERSON PROFILE

Here are the core attributes we think you’ll need to be successful…

• Results driven - you get excited by data, optimisation, and being able to improve the impact of your work through clear insights that help you understand what works and what doesn’t
• Confident - you aren’t afraid to take risks, learn from mistakes and keep pushing for impact
• Enthusiastic - you’re excited to progress your marketing career and are keen to work in an organisation creating social impact.
• Creative - you are able to create assets that look professional, clean and well designed while thinking outside the box on ways to improve how we design and what things look like
• Detail oriented - you have great attention to detail, you’re able to spot mistakes and identify how and where to make improvements
• Adaptable - you excel at moving between different situations, even where processes are new or undefined, whilst delivering consistently high levels of work

Experience:

And to succeed, we think you’ll need 1-2 years experience with

• Social media management, preferably LinkedIn
• Email marketing platforms and metrics

Additionally, we think it would be beneficial to have…

• Experience of the education or employment sector
• Experience working with employers and B2B marketing activities
• Experience with Google suite (sheets, docs, slides etc.)
• Experience of working remotely or in a hybrid setting

Benefits

At Generation, we're changing the lives of many individuals, and that in itself gets us out of bed! Here are a few other benefits you'll experience working with the UK team:

• Purpose and social impact in the heart of your work;
• Opportunity to make your mark - you'll have a lot of autonomy to bring the Generation blueprint to life in a way that makes sense for your region;
• Opportunity to get involved with a range of activities and varied projects - we're a small team, so there are lots of opportunities to get involved in projects across the whole organisation;
• Performance-related bonus to reward output achievement;
• We offer Flexible and remote working to accommodate everyone's preferred working pattern/preferences and unique needs.;
• WFH set up offer of support of £300 to help you make your working-from-home setup comfortable and efficient;
• Professional Development is a priority for Generation and employees and you can access to up to £1,000 towards your learning & development per year. This support is accompanied by up to 5 days of training days/ study leave per year to enable your development activities.

A fair chance

Every role at Generation is open to applications from all sections of society. We believe in the potential of everyone; regardless of race, religion or belief, ethnic origin, different physical ability, family structure, socio-economics, age, nationality or citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other aspect that makes you, well, you.

We believe that the more diverse we are the better we become. More than just encouraging your application, we're committed to conscious inclusion that (we hope) cultivates an ethos of belonging, connection and shared purpose. We go further together. It’s this philosophy that drives us towards our mission. We open our doors to those who share this mindset.

We are particularly interested in hearing from candidates from marginalised groups. We will assess applications on a rolling basis and close this posting as soon as we have found the right candidate. We look forward to hearing from you.