Director of Product - Ads and Core Experience (Remote - United States)

Summary

At Yelp, our mission is to connect people with great local businesses. We’re seeking a Director of Product Management to lead product strategy and execution for monetization and core experience. You’ll oversee how ad products, the ad platform, business pages, and search results pages work together for consumers, advertisers, and local businesses. The scope includes sponsored results and ad delivery, creative optimization, business page experience, and the consumer-facing design of search so that ads, organic results, and partner placements feel coherent, trustworthy, and high quality.

In this senior people leadership role, you’ll inspire and develop exceptional talent, set a high bar for product quality, and collaborate with partners across Consumer and Ads Engineering, data science, search relevance, and revenue. You’ll play a pivotal role in shaping how we balance the trade-offs between monetization and maintaining a delightful user experience. Do you thrive in highly cross-functional leadership roles at the intersection of business growth and consumer needs, where ensuring a positive user experience is just as important as driving results? If so, you could be the leader who will help us drive business outcomes and empower your team to execute, grow and achieve impact independently.

This opportunity is fully remote and does not require you to be located in any particular state within the US. We welcome applicants from throughout the US. We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes.

What you'll do:

• Set the long-term vision, strategy, and roadmap for ad products, business page, and search experience - aligned with company revenue and consumer experience goals.
• Lead and develop PMs; build strong partnerships with engineering, design, data science, and revenue teams to ensure effective delivery, resourcing, and cross-org alignment.
• Prioritize product investments across competing roadmaps with clear business cases - balancing short-term revenue, long-term user trust, and execution risks.
• Drive improvements to sponsored results, ad delivery and reporting, creative optimization, and ad load/placement strategy in close collaboration with Ads auction and bidding teams.
• Raise performance and engagement on business pages; enhance how ads and organic results work together on the SERP (with Adaptive SERP and relevance partners).
• Build trusted partnerships with Search Quality, Yelp Assistant, and Ads/ML teams where consumer entry points, monetization, and relevance intersect.
• Foster and build a fun, diverse, and inclusive culture that reflects Yelp’s values.

What it takes to succeed:

• You are a thoughtful, strategic product leader. You plan 12-24 months out, mentoring and developing PMs into better product thinkers, and empowering your team to succeed autonomously.
• You bring deep, hands on experience with advertising products — not just familiarity, but the kind of understanding that comes from having lived the trade-offs. You know how auction mechanics affect the consumer experience. You understand why advertiser controls matter and where they create unintended consequences. You've navigated the tension between short-term revenue optimization and long-term user trust, and you have strong instincts about where to draw the line.
• You care deeply about design and user experience and not just whether ads perform, but whether they belong on the page. You have a track record of shipping ad products that feel native and raise the bar for visual and interaction quality.
• You’re experienced with revenue-generating products backed by clear business metrics, and you actively collaborate with finance and revenue partners.
• You have proven ability to lead large cross-functional initiatives across engineering, design, data science, and go-to-market and communicate effectively at the executive level.
• Familiarity with consumer marketplaces or local discovery and how search UX and ads interact with organic results is strongly preferred.
• You have a track record of building and developing PM teams and encourage continuous learning and knowledge seeking.
• A Bachelor’s Degree or an equivalent work experience is required.

What you'll get:

• There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience. Based on the anticipated level of experience we are seeking, we expect the compensation range for this role to be between $211,000 and $346,000.
• You may also be offered a bonus, restricted stock units, and benefits.
• In the event a candidate is hired into a role that is leveled higher or lower than the role specified in this job posting, the compensation range may vary accordingly.
• This opportunity has the option to be fully remote in all locations across the US.
• You can find more information about Yelp's five star benefits here!

Closing

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