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Director, Growth Marketing


Job description

Employers hire millions of freelance employees for projects and rely mostly on paper. Workers move between projects and on-board 30 times a year without a way to track payment. Wrapbook wins employers with ease of use for on-boarding, paying, and insuring employees by automating industry workflows. And workers can instantly on-board and rack payments with a profile portable between employers. 

We are the only 1:n payroll platform between employees and employers that’s more akin to PayPal than traditional payroll.Becoming the platform of choice provides scale and unique data for Wrapbook to provide better financial service to the industry. Financial services are integral to increasing the prosperity of employers and workers alike. By ensuring that workers get paid for projects fast and protecting their interests with insurance, we fill a tremendous gap in the project economy with a compelling and highly-effective new normal. 

The Position: Director, Growth Marketing (Remote) 

We are looking for a Director of Growth Marketing who will help build our marketing team and growth marketing function. You will be reporting to the CMO/Co-Founder. You’ll be responsible for driving qualified leads to sales, and tracking the success of our full-funnel growth efforts. You’ll work closely with other areas of marketing, including content marketing, product marketing, and brand design as our team scales. And you’ll work cross-functionally with sales, product, and data in a fast-growing environment that seeks to transform the entire entertainment sector.

The Director of Growth role requires analytical abilities, deep experience helping companies grow, an understanding of how to build out channel and campaign strategies, a well-honed quality bar, and a desire to create a value-add experience for all prospects and customers. Your work will be primarily focused on driving growth of our SaaS product for production companies and helping us expand to new categories of production companies (i.e. film and television). But given the three-sided nature of our business (workers, production companies, unions), you will need to understand all three the audiences deeply and our opportunity to accelerate network effects. 

What you'll Do:

Strategy & Leadership:

  • Growth Marketing Strategy: Set channel strategy and plan campaigns to meet qualified lead and revenue goals for production companies

  • Channel Ownership: Create, test, and scale campaigns across multiple channels, including but not limited to Email, SEO, SEM, LinkedIn, and more. 

  • Growth marketing team: Build the growth marketing team, manage the team as it scales, and hire contractors and agencies as needed to hit goals. At first, you’ll be a growth marketing team of one, but you’ll be able to hire once we define the next role.

  • Cross-functional leader: Collaborate on growth strategy across the company, share funnel metrics regularly, be a liaison between sales and marketing, and partner with product on in-product growth and affiliate strategies.

  • Audience expansion & long-term planning: Build long-term ABM strategy with sales to expand from our core audiences (commercial production, photo production, event production) and grow new audiences (film and television production).

Growth Marketing Planning & Execution:

  • Marketing Analytics: Define KPIs and create full-funnel dashboards to help us measure, optimize, and scale our marketing efforts. Report on performance to the executive team.

  • ABM: Source lists from partner organization and create campaigns to reach our core audiences

  • Website: Set up proper tracking, create landing pages, follow SEO best practices, and run a/b tests to improve our website’s conversion rate.

  • Marketing Ops: Own the marketing tech stack, add tools and make improvements as needed. Current stack: Webflow, Pardot, Google Analytics

  • Paid: Build out our paid strategy and select contractors or agencies if needed to help execute SEM and social ads.

  • SEO & Content Distribution: Partner with Product Marketing and Content Marketing to ensure all content and webinars drive engagement, distribute content across email, social, and continue to grow inbound via SEO content.

  • Marketing to Sales Handoff: Define the handoff to the sales team and work closely with sales drive qualified leads that convert to opportunities.

What you'll Have:

  •  Marketing field experience: 7+ years of experience in the marketing space.

  • SaaS or marketplace experience: You’ve worked at a B2B startup, preferably with a top-down sales model. Early or growth stage startup (Seed-Series C) experience preferred.

  • Industry experience and/or passion for our mission to help increase the prosperity of the project economy, starting with production.

  • Hiring & managing: Experience hiring growth marketers and managing them effectively.

  • Breadth in all areas of growth marketing, with depth in some of these areas: paid acquisition, email/lifecycle marketing, SEO, website management & conversion rate optimization, marketing ops and analytics.

  • Core growth marketing competencies include marketing ops, analytics, and ABM.

  • Channel management experience: You are experienced at executing campaigns across multiple channels, including paid, and you can clearly describe the campaigns you’ve run and what you’ve learned.

  • Proficiency in full-stack of marketing tools: You know what tools to use and how to use them—or you can figure it out quickly. 

  • High quality bar. You've developed marketing strategies and tactics that put the customer first and understand how to hit revenue goals at the same time.

  • Experimentation mindset. You don’t just test things you’ve done before and understand the importance of testing and scaling what works.

  • Strategic and scrappy: As an early-stage company, we are still building out our growth engine, you should be excited about the opportunity to get in on the ground floor. You’ll be hands on building and executing in tools, but you’ll also need to set goals and budgets, prioritize initiatives, and report on key metrics to the entire company.

Why Join Us:

At Wrapbook, creativity meets technology — and not just in the product.

In addition to a competitive salary and all the benefits you can expect from a fast-growing technology company, you’ll get access to a team of creative problem solvers and the chance to see your contributions make large impacts. Benefits include:

  • Unlimited Paid Time Off

  • Work from anywhere in Canada and USA

  • Health and Dental benefits 

  • IT set up for your home

  • 401k and RRSP 

  • Learning and Development Allowance

Our Pledge to Fostering an Inclusive and Safe Workplace:

Wrapbook pledges to be a harassment- and discrimination-free space for everyone, regardless of age, disability, ethnicity, gender identity or expression, nationality, neurotype, personal appearance, political affiliation, professional background, race, religion, or sexual identity or orientation.

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About the company

For employers and project based workforces who work in media production, Wrapbook provides digital profiles that facilitate onboarding, paying and insuring workforces compliantly. Unlike traditional pa...
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