International CRM Manager (m/w/d)

As International CRM Manager for More Nutrition, you will be responsible for the continuous development of our CRM strategy for the International Markets (Focus: NL/ UK). You will work with the support of the team to create and manage campaign plans for email communication, including automated lifecycle measures and customer segmentation.

Your Responsibilities:

• Planning, creating, and sending weekly emails in Klaviyo.
• Creating creative and personalized emails from content creation to segmentation.
• Setting up automated, behavior-based lifecycle campaigns.
• Using A/B and control group testing to continuously optimize your work for greater campaign effectiveness.
• Being responsible for analyzing and reporting campaign results and recommending KPI improvement measures.
• Collaborating with the International Team to develop additional communication strategies for the Dutch and UK market.

Your Qualifications:

• 2+ years’ experience in CRM and email marketing
• Experience with CRM tools and ESPs (Klaviyo experience is preferable)
• An analytical and solution-oriented approach
• Excellent communication and collaboration skills
• Best case native in Dutch, and fluent in English; German is a Plus

Benefits

Being part of our team means working in a high-performance company with a shared passion for our products and our collective mission. You can expect a diverse culture, strong team cohesion, continuous opportunities for professional growth and taking ownership, as well as an exciting daily blend of lifestyle and job. TQG offers positions in Hamburg, Elmshorn, Nützen, and in Amsterdam and London, both in hybrid and remote setups.

About Us

The Quality Group (TQG), boasting an annual turnover exceeding 500 million euros, stands as the premier enterprise in Germany for sports nutrition, dietary supplements, and reduced-sugar products. Located in Hamburg-Altona, our company has been under the joint ownership of its founders and CVC, Europe's leading private equity investor, since 2020.

TQG operates an exceptional digital Direct-to-Consumer & Social Commerce business model, inclusive of in-house production, logistics, and technology. This model encompasses the following brands: "ESN," deeply rooted in the fitness and gym community, holds the title of Germany's market leader in sports nutrition, encompassing protein powders, protein bars, and sport supplements. "More Nutrition" facilitates a healthier lifestyle without compromise. Both brands are deeply ingrained in their respective communities, with the shared goal of enriching the lives of their members and customers while helping them achieve their personal aspirations.

That's who we are – The Quality Group – nice to meet you! Now, it's your turn!