Product Marketing Manager - Piktochart

About Piktochart:

Piktochart is a web-based graphic design platform that empowers users to create professional-grade visuals, including infographics, presentations, and videos, without the need for extensive design experience. Founded in 2011, Piktochart has grown into a global team of developers, designers, marketers, and support staff dedicated to building the best visual storytelling tool on the internet.

Location (Remote):

EU

Position Overview:

We’re looking for a Product Marketing Manager to join our growing team and play a key role in positioning Piktochart as the go-to platform for visual storytelling. You’ll be the bridge between product, marketing, and customer teams—ensuring we bring the right products to market, with the right messages, for the right audiences.

Key Responsibilities:

• Go-to-Market Strategy: Lead product launches from strategy to execution, including messaging, positioning, and campaign planning.
• Customer Insights: Conduct market research, competitive analysis, and customer interviews to deeply understand our users and prospects.
• Messaging Positioning: Craft clear, compelling value propositions and product narratives that resonate with target personas.
• Content Creation: Partner with content and design teams to create sales enablement materials, case studies, landing pages, videos, and thought leadership assets.
• Sales Customer Success Enablement: Equip revenue teams with the tools, playbooks, and training they need to effectively communicate Piktochart’s value.
• Performance Tracking: Measure and analyze the impact of product marketing initiatives, iterating based on data-driven insights.
• Cross-Functional Collaboration: Work closely with Product, Marketing, Growth, and Customer Success to align efforts and drive adoption.

Required Sills:

• Strong communication, storytelling, and analytical skills. Ability to distill complex features into customer benefits.
• Passionate about understanding users and advocating for their needs.
• Comfortable managing multiple projects, with a bias toward action and results.
• Proven track record of working cross-functionally with product, design, and sales teams.
• Experience in visual communication, design tools, or productivity software.

Experience and Education:

• 3–5+ years of experience in product marketing, growth marketing, or a related field (preferably in SaaS or B2B technology).
• Proven track record of leading go-to-market strategies, product launches, or customer engagement campaigns.
• Bachelor’s degree in Marketing, Business, Communications, or a related field. An MBA or equivalent advanced degree is a plus but not required. Equivalent practical experience will also be considered.

Learn More About Piktochart:

Our team thrives on collaboration, innovation, and continuous growth. We foster an open environment with regular knowledge-sharing sessions and encourage active participation in shaping the platform. Our values include:

• Commit to Excellence – We believe in delivering high-quality work and continuous improvement.
• User-Focused Problem Solving – Every design should contribute to solving a real problem for our users.
• Team Collaboration – We work better together, valuing input from every team member.
• Growth Mindset – We embrace challenges as opportunities to learn and grow.

Join us and help shape the future of visual storytelling with Piktochart!