Staff Content Strategist

Thinkific is a software platform that gives anyone the ability to easily create and sell online courses, build vibrant communities, and monetize memberships. We believe in impactful and innovative work: our team of 260+ Thinkers is building and expanding an incredible product that empowers Creator Educators and businesses around the globe while working collaboratively to learn, grow, and succeed together. Join us to see how we’re building one of the best workplaces in Canadian tech!

We believe every candidate should have a fair, inclusive, and overall great experience when exploring a new role with Thinkific. That starts with outlining our hiring process so you know what to expect every step of the way—click here to learn more: https://thnk.cc/whattoexpect

Do you excel at crafting content strategies that make products intuitive and engaging for users? We’re looking for a Staff Content Strategist to join our team at Thinkific.

As a Staff Content Strategist, you will develop content strategies that enhance the overall product experience, making it intuitive, engaging, and user-centric. You’ll be instrumental in establishing the content strategy function for a product loved by tens of thousands of creator educators. You'll lead the creation of design standards, frameworks, processes, and benchmarks for content strategy and execution, while also building a team to support excellence in this area. Reporting to the Head of Experience Design, you’ll work closely with UX designers, UX researchers, product managers, and developers to ensure that content supports product functionality, guides users seamlessly, and fosters a cohesive brand experience.

Your goal will be to enhance the user experience through clear, consistent, and user-centered content. Here’s how you’ll accomplish this:

• UX Content Strategy: Lead, develop, and implement content strategies that enhance the product’s user experience, focusing on clarity, usability, and consistency throughout the user journey
• UX Writing: Set standards, review, and optimize product copy, including microcopy (error messages, tooltips, labels), onboarding guides, product tutorials, and in-app content to improve user engagement and task completion.
• User Research: Collaborate with UX researchers to understand user needs, pain points, and behaviors. Use insights to shape content that helps users achieve their goals more effectively.
• Content Mapping & User Journeys: Create content frameworks and guidelines aligned with user flows, ensuring content is tailored to each stage of the product experience (e.g., onboarding, feature discovery, and troubleshooting)
• Information Architecture (IA): Partner with UX and product teams to structure content that supports intuitive navigation and information hierarchy within the product
• Collaboration with UX Design: Work closely with UX designers to align content with visual design, ensuring both elements work together to create a seamless and cohesive user experience
• Consistency and Brand Voice: Ensure content maintains a consistent tone and style across the product, aligning with overall brand voice and guidelines throughout the customer journey
• Evaluative Testing & Content Iteration: Conduct and analyze evaluative tests on different content strategies to improve user comprehension, engagement, and product usability
• Documentation & Guidelines: Create and maintain a content style guide and UX writing documentation to ensure consistency and quality across all product-related content

The person we have in mind likely:

• Has at least 5 years of dedicated content strategy experience, much of it in a product-focused environment
• Possesses a strong portfolio demonstrating their ability to lead content strategy and enable outcomes
• Has proven experience working closely with UX design and product teams.
• Is experienced with user research methods and applying research insights to content strategies
• Understands user-centered design principles, information architecture, and interaction design
• Has experience creating, implementing, and maintaining content standards across an organization
• Loves to learn and grow. They’ve found (and keep looking for) ways to level up their skills in this field, whether that’s through formal education, gaining professional experience, or maybe even building their own business

These things would also be nice, but we think you could learn them on the job:

• Experience leading people, reviewing processes, and establishing quality benchmarks.
• Experience with localization and content strategy for global audiences.
• Strong understanding of accessibility standards and how they impact content.

The recruitment compensation range for this position is $139,000 - 172,000 CAD. Your specific compensation within this range is determined based on your job-related skills, knowledge, experience, and our internal equity assessment.

Diversity, Equity, Inclusion and Belonging & Accessibility

This is just our initial idea of who we’re looking for! At Thinkific, we know that people have unique career journeys. If your experience is close to what we’ve described but you feel that you might be missing a few of the requirements, please still apply! We believe in equal opportunity and are committed to diversity, equity, inclusion, and belonging across every facet of our business.

We’re also committed to providing a comfortable and accessible interview experience for every candidate. If there are any accommodations our team can make throughout our hiring process (big or small), please let us know.

What you can expect if you join Thinkific:

👏 An amazing team of talented, passionate, and kind Thinkers. Together, we’ve built an amazing, award-winning culture—we’re a Certified Great Place to Work and one of Canada's Top Small & Medium Employers!

🚀 The chance to build, improve, and innovate on a platform that’s driving positive impact for thousands of businesses and millions of students around the world.

💸 A competitive compensation package including base salary, equity, team-wide bonuses, and an Employee Share Purchase Plan.

🌴Flexible Paid Time Off to maintain mental and physical health. Our team is encouraged to take a minimum 4 weeks of vacation, plus Thinker Holidays (extended long weekends in the summer) and time off for the December holiday season.

🩺 Health Benefits and Wellness: Comprehensive benefits starting on Day 1 include health, vision, and dental coverage for you and your family, $3,000 for mental health care, a short-term health plan, and an additional health or personal spending account. Plus, family friendly benefits include generous parental leave top-ups for up to 32 weeks, as well as fertility coverage and personalized return to work options.

💻 Flexible Work. Choose to work from home from anywhere in Canada, at our Vancouver HQ, a co-working space, or anywhere there’s wifi for a change of scenery.

⬆️ Learning & Growth. An annual $1500 USD Learn and Grow fund for conferences, seminars, or courses, plus training, mentorship, coaching, and internal promotion opportunities.

🏡 A home office setup so you’re ready to succeed with a company-owned Macbook Pro and a budget to order a desk, chair, or any accessories to help you work comfortably and productively.

🍦Eats and Treats. $50 CAD per month to treat yourself with snacks, lunch, or groceries to cook at home.

💙 A place where you can bring your whole self to work. We know that different perspectives lead to amazing ideas, more innovation, and, ultimately, our success as a company. We welcome applicants of all backgrounds, experiences, beliefs, identities, and statuses. Whoever you are—we can't wait to meet you!

The Thinkific Vancouver office operates on the traditional, ancestral, and unceded territories of the xʷməθkʷəy̓əm(Musqueam), Sḵwx̱wú7mesh(Squamish), and Sel̓íl̓witulh(Tsleil-Waututh) Nations of the Coast Salish People. We encourage everyone to learn more about the original caretakers of the land that you currently occupy.