Associate Director, Programmatic

Salary $90,000 - $114,000

Welcome to The Marketing Practice. We're not just an agency; we're the trendsetters in the integrated era of B2B, armed with a global team of 300+ B2B specialists ready to unlock your potential. Our clients include the biggest names in the tech universe. We're talking partnerships with the trailblazers and the disruptors - working with them across the entire funnel to achieve the kind of growth that turns heads and wins awards.

We thrive on identifying, recruiting, and nurturing talents and you're next on our list! We trust you to manage your own time, we help you amplify your skills and create a career that not only defines success but reflects the genuine joy of mastering your craft.

What we are looking for

We’re seeking an experienced and strategic Associate Director to join our Programmatic & Media team. This role is pivotal in leading programmatic media initiatives across a portfolio of high-value clients. You will guide media strategy, oversee execution, and act as a trusted advisor to clients on all things programmatic, spanning CTV, display, audio, native, video, and more. This position exists to provide senior strategic leadership across programmatic campaigns, elevate media performance, and foster growth in media innovation and client value.

What you will do

• Lead programmatic strategy and client relationships
• Drive strategic discussions with clients and act as a trusted advisor on programmatic media
• Develop and execute multi-channel media plans across display, native, CTV, video, and audio
• Align planning with audience strategy and client KPIs
• Manage campaigns across DSPs, publishers, and vendor partners
• Work closely with operations to ensure timely and accurate campaign launches
• Monitor and optimize performance
• Provide clear, data-driven recommendations for continuous improvement
• Champion media innovation and cross-sell opportunities
• Mentor and contribute to team development as the programmatic SME

Requirements

Who you are

• Excellent communication and presentation skills
• Strong organizational, analytical, and problem-solving abilities
• Ability to translate complex data into meaningful business insights
• Collaborative and proactive mindset
• Certifications (preferred)
• Industry certifications related to DSPs, Google Marketing Platform, or programmatic advertising

What you will need

• 5+ years of hands-on experience in programmatic media, ideally in a B2B-focused agency environment
• Experience across multiple DSPs (e.g., DV360, The Trade Desk), and tools like GTM and DCM
• Proven experience leading direct publisher relationships
• Strong understanding of how programmatic fits within the broader digital and integrated media mix
• Track record of mentoring junior team members and elevating media performance across campaigns

Benefits

What we offer in return

• Medical, dental, and vision insurance: Health is a priority worth investing in. We empower every employee to take charge of their health by providing comprehensive medical, dental, and vision insurance so they can perform at their best ability.
• Pre-tax flexible spending account (FSA) – healthcare, dependent care, and transit available: We are committed to saving you money as we provide high-quality healthcare that is as flexible and diverse as our team.
• 4% 401(k) contribution with no vesting period: We are invested in our employees' careers. Each individual has the opportunity to build a future for themselves through a 401(k), and we see that as a success for the company as well.
• Plentiful paid time off: Each employee has the freedom to choose how long they want to be away from work. We recommend at least 20 days of PTO, so employees can fully rest and avoid burnout.
• Sick leave (15 days annually): Illnesses are taken seriously at The Marketing Practice. We provide 15 days of sick leave so employees can take their time to make a full recovery before returning to work.
• Holiday shutdown (December 26th - 29th): As the whole company shuts down for a few days, you can celebrate the holidays with loved ones.
• Parental leave:
• Primary caregiver: 12 weeks full pay and then 12 weeks 50% pay
• Secondary caregiver: 12 weeks full pay
• Access to Unmind: Our well-being platform, including access to therapists and coaches
• Employer-funded life, AD&D & disability insurance: The Marketing Practice offers all employees life and AD&D insurance and makes sure you and your loved ones are protected in times of need.
• Company getaways: Whether it is a local office holiday party or a full-blown international trip, we believe in bonding through quality time spent together as a team.

We are currently eligible to hire within these US states:

CA, CO, IL, TX, and WA.

Diversity equals increased creativity, which equals better results for all. We’re committed to equality of opportunity and applications from all individuals are encouraged. If you have a disability or additional need that requires accommodation, please don’t hesitate to let us know.