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Ten Lifestyle Group's journey began in 1998, born from the vision of co-founders Alex Cheatle and Andrew Long. Their ambition was to create an unparalleled, personalized service dedicated to helping members enjoy life to the fullest, free from everyday hassles. Initially, the company focused on providing lifestyle concierge services to a small group of just 20 members in London. As its reputation for excellence, extensive contacts, and deep expertise grew, Ten's value proposition to its members strengthened, leading to an expansion of its private membership base. A significant milestone was reached in 2001 when Ten secured its first corporate contract to deliver concierge services on behalf of a major UK banking group, which included prestigious names like Coutts. This marked a pivotal moment, propelling Ten into the corporate services arena.

Today, Ten Lifestyle Group stands as a global leader in travel and lifestyle concierge services. The company partners with numerous global financial institutions and other premium brands, assisting them in attracting and retaining affluent and high-net-worth customers. Millions of members worldwide now have access to Ten's comprehensive suite of services, spanning travel, dining, entertainment, and premium retail. These services are delivered on behalf of over 50 corporate clients, including prominent names such as Bank of America, HSBC, Royal Bank of Canada, OCBC, Isetan, China Merchants Bank, and ICBC. In a testament to its growth and stability, Ten Lifestyle Group plc (Symbol: TENG) was listed on the Alternative Investment Market (AIM) of the London Stock Exchange in November 2017. The company has also embraced a commitment to social and environmental responsibility, achieving B Corp certification. With a global presence of over 22 offices in major cities like New York, Dubai, Hong Kong, Singapore, and Tokyo, and a dedicated workforce exceeding 1,000 employees, Ten continues its mission to be the most trusted service platform in the world, operating 24/7, 365 days a year.