SENIOR DIGITAL MARKETING ANALYST (#, PA, US, 17057)

Job Posting Title: SENIOR DIGITAL MARKETING ANALYST (Remote)

Job ID: 145997

Job Code: 30004700

Business Unit: [[businessUnit]]
Building: Non-TE facility (902)
Band/Level: 5
Hiring Manager: YAN LIZZIE WANG
Recruiter: Pete Roosendaal
Relocation: No
Travel: 10% to 25%
Employee Referral Amount: $1,000.00
Education Experience: Bachelors Degree (High School +4 years)

Employment Experience: 7-10 years

At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.

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The Senior Digital Marketing Analyst is responsible for elevating digital experience, improving website navigation & content findability, and driving search performance (onsite search, SEO, GEO) for the DDN business.
This role focuses on continuous digital experience optimization—identifying customer journey insights, improving content discoverability, increasing engagement, and partnering across COE, product, sales, and engineering teams to ensure DDN delivers an excellent digital experience for target customers.
In addition, this analyst will also support the execution of DDN’s Account-based Marketing and Account-based Experience strategies.
The ideal candidate brings experience in web experience management, SEO, website & customer journey analytics, and digital UX improvements (ABM experience is a plus)—with a strong bias for data-driven decision-making and cross-functional collaboration.

Key Responsibilities
1. Website & Digital Experience Ownership
• Own and manage DDN pages on TE.com, ensuring content clarity, navigation ease, and improved user experience.
• Lead Digital Experience Enhancement Programs for DDN, including strategic planning, execution, and measurement.
• Identify and implement enhancements across customer journeys to improve engagement, path to product, and conversion.
• Partner with COE for overall TE.com enhancements
2. Search & Findability
• Lead search optimization efforts (internal TE.com search + external SEO/GEO) to improve content discoverability and product visibility.
• Conduct keyword research, search insights analysis, and content optimization to increase targeted traffic.
• Partner with COE Search and Product Data teams to improve taxonomy, product data quality, and metadata.
3. Digital Insights & Customer Journey Analytics
• Analyze digital behavior using Adobe/Google Analytics to identify friction points and recommend improvements.
• Develop insights dashboards and regular reporting on engagement, conversions, and TE.com performance.
• Drive data-driven recommendations to influence content strategy, navigation design, and digital channel optimization.
4. Cross-Functional Digital CX Programs
• Partner with Product, Engineering, Sales, and COE to align and execute digital experience improvement programs.
• Support ABM and campaign teams by ensuring landing pages, product pages, and navigational flows are optimized for target personas.
5. Promotion & Engagement Support
• Support digital promotions, sample campaigns, and pipeline generation programs through website/UI enhancements.
• Monitor TE.com performance regularly and proactively suggest tests or improvements (A/B testing, content structure, CTA updates).

Qualifications
• Bachelor’s degree or above in Digital, Marketing, or related field.
• 8+ years of experience in digital experience/marketing (B2B preferred).

• Hands-on experience with:

o Website CMS (AEM preferred)

o Analytics platforms (Adobe Analytics, Google Analytics)
o SEO/SEM tools (SEMrush, Google Ads, Search Console)
o UX research, customer journey mapping
• Strong analytical mindset with the ability to translate insights into concrete actions.
• Excellent communication and collaboration skills with experience influencing cross-functional stakeholders.
• Self-driven, detail-oriented, and comfortable working in a matrixed global organization.

COMPENSATION
• Competitive base salary commensurate with experience: $116,300 - $174,400 (subject to change depending on physical location)
• Posted salary ranges are made in good faith. TE Connectivity reserves the right to adjust ranges depending on the experience/qualification of the selected candidate as well as internal and external equity.
• Total Compensation = Base Salary + Incentive(s) + Benefits
BENEFITS
• A comprehensive benefits package including health insurance, 401(k), disability, life insurance, employee stock purchase plan, paid time off and voluntary benefits.

EOE, Including Disability/Vets

IMPORTANT NOTICE REGARDING RECRUITMENT FRAUD
TE Connectivity has become aware of fraudulent recruitment activities being conducted by individuals or organizations falsely claiming to represent TE Connectivity. Please be advised that TE Connectivity never requests payment or fees from job applicants at any stage of the recruitment process. All legitimate job openings are posted exclusively on our official careers website at te.com/careers, and all email communications from our recruitment team will come only from actual @te.com email addresses. If you receive any suspicious communications, we strongly advise you not to engage or provide any personal information and to report the incident to your local authorities.