Splice logo

Lifecycle Marketing Manager

We're creating a new way to make music.We’re building a creative ecosystem for music producers.

Number of employees

51-200

US flag United States only

We’re looking for a Lifecycle Marketing Manager to join our Product and Lifecycle Marketing team. 

As the Lifecycle Marketing Manager you’ll use our CRM platform, Braze, to tell relevant stories to our users via email, in-app messages, content cards and you’ll plan new lifecycle programs to support Splice’s future. You’ll design experiments to drive the business forward and work with product, data, and marketing teams to prioritize, plan, and execute a lifecycle marketing roadmap.

We’re looking for someone creative and analytical who enjoys getting in the weeds on segmentation and customer journeys, while also thinking strategically about what will drive funnel improvements at each stage. We want to tell better stories to our community of music producers and empower them to get started, make progress, and finish their next track with Splice.

Why Splice?

Music starts at Splice. Splice is cultivating the essential ecosystem for music creation with innovative audio products that inspire and enable artists. With sounds, skills and connected instruments - Splice is meeting the needs of a new generation of musicians and creators, alongside a diverse and trusted library of over 2 million pre-cleared samples. Splice is a global community of producers, innovators and musicians, offering creative solutions for creative challenges. 

Our culture is our community; we hold ourselves and each other accountable as we work to continuously improve, navigate uncharted territory and change the industry for the better. As artist advocates we seek out diversity in who we hire, represent and how we collaborate, to ensure a more inclusive and open minded reality with access and freedom for all.

What You’ll Do:

  • Own our Lifecycle strategy and execution: current and new programs including emails, in-app messages, and content cards

  • Build and/or directly oversee the creation and optimization of all of our Lifecycle communications

  • Shepherd users through our marketing funnel — from Registration to Trial, Trial to Subscription, and Subscription to Activation

  • Weave compelling copy into stories and shared insight for our core audience of music producers

  • Maximize the relevance of our messaging through thoughtful, effective segmentation

  • Help optimize customer journeys to ensure that users have the best possible in-product experience

  • Report on every initiative you lead — what worked, what didn’t work, what we learned — and share with relevant stakeholders

  • Work closely with Marketing, Product, Data, and Engineering

What we’re looking for:

  • 5+ years of experience with Lifecycle marketing — including mastery of at least one marketing platform such as Braze, Adobe (Marketo or Campaign) or Salesforce (Pardot or Marketing Cloud)

  • Strong grasp of audience segmentation, customer journeys, and personalization

  • Strong project management skills with the ability to navigate a fast-paced environment and operate in ambiguity

  • Strong technical skills (such as a working knowledge of HTML & CSS), and an understanding of how technical systems talk to each other

  • Analytical and thoughtful – eager to test new ideas and validate results with the ability to organize and share ideas and insights effectively

  • You approach the job with humility and a testing mindset, knowing that no one has all the answers and that no Lifecycle Marketing program is ever done

Nice-to-haves:

  • Music production experience or understanding of music making process

  • Prior experience with Braze or more technical Email Service Provider

  • Prior experience with In-Product Messaging & Mobile Marketing

  • Prior experience with Looker

  • Working Python & SQL knowledge

Equal Opportunity Employer:

Splice is an equal opportunity employer, committed to diversity and inclusion. We will consider all qualified applicants without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age.

About this role

November 20th, 2022

September 21st, 2022

Full Time

To apply, you must have a permit to work in this country.
Splice is hiring for this role in these timezones.
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About Splice

Learn about Splice and their company culture.

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We're creating a new way to make music.

We’re building a creative ecosystem for music producers. With this ecosystem, we’re cultivating a global community of creators that fosters inspiration, connection, focus, and growth.

At Splice, we seek to empower all musicians to realize their creative potential and share it with the world. We believe that an open ecosystem leads to more collaboration, knowledge-sharing, and discovery, which leads to more musicians and better musicians, which means more and better music.

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Tech stack

Learn about the technology and tools that Splice uses.

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Benefits and perks

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Healthcare benefits

Healthcare benefits

Splice pays up to 85% of monthly premiums for medical for Employees. In addition, Splice funds up to 85% of monthly premiums for medical coverage for spouse, dependent and domestic partner. You can also determine your projected expenses for the Plan Year and then elect to set aside a portion of each paycheck into your FSA, including dependent day care and healthcare FSA plans.

Commuter benefits

Commuter benefits

The commuter benefit plan allows you to set aside pre-tax dollars to pay for eligible commuting costs, such as expenses for parking, public transit and alternative forms of transportation.

Paid parental leave

Paid parental leave

Splice offers up to 12 weeks of paid leave to Primary Caregivers and up to 6 weeks of paid leave to Secondary Caregivers.

Disability insurance

Disability insurance

We'll cover your disability insurance.

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View all employee benefits

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