About Us
Role Overview
The New Business Senior Field Sales Engineer drives Sophos’ growth by engaging and winning customers who have not previously adopted our technology. This role is specifically targeted at net‑new logo acquisition and competitive displacement. Alongside strong technical skills around the enterprise security stack, the role requires effective technical storytelling, and commercial appreciation in order to establish trust from first contact.
You will work alongside the New Business sales team to develop new opportunities, build compelling technical value propositions, and guide prospects through a structured evaluation journey. This position is ideal for someone who thrives in greenfield environments and can quickly build credibility with unfamiliar stakeholders.
What You Will Do
- Lead technical engagement for net‑new prospects from first conversation through to technical win, focusing on competitive differentiation and value‑led positioning.
- Rapidly assess a prospect’s environment, risks, and security maturity to recommend impactful solutions.
- Take ownership of those solutions including internal stakeholder management to bring appropriate levels of resource into opportunities in order to be successful.
- Conduct structured, deep‑dive discovery sessions to identify/clarify customer objectives, technical challenges, risks, and desired business outcomes.
- Uncover explicit and latent requirements using advanced questioning and active listening techniques.
- Translate discovery insights into tailored architectures and solution recommendations aligned to customer needs, timelines, and strategic goals.
- Position technical outcomes in terms of operational efficiency, risk reduction, and total cost of ownership benefits.
- Deliver high‑impact, outcome‑driven demonstrations that resonate with the customer’s stated priorities.
- Build and lead PoCs with clear success criteria, technical validation milestones, and structured paths to closure.
- Communicate complex technical concepts clearly to both technical and non‑technical audiences.
- Create and deliver engaging presentations that demonstrate Sophos’ value and differentiation.
- Tailor messaging to senior stakeholders, influencers, and hands‑on practitioners.
- Represent Sophos at events, webinars, and field activities with confidence and clarity.
- Establish rapport quickly with new customers and position Sophos as a long‑term strategic partner.
- Offer unbiased, advisory‑led recommendations grounded in discovery outcomes and market understanding.
- Work closely with account executives, product specialists, and product teams to shape competitive strategy.
- Support demand‑generation campaigns and activities focused on new business acquisition.
- Maintain up‑to‑date knowledge of competitor technologies and articulate Sophos’ differentiators with authority.
- Provide insights from customer engagements to influence product direction and go‑to‑market strategy.
- Engage with customers across the UK and Ireland.
- Travel expected to be approximately 25%–50%.
Technical Leadership in New Logo Acquisition
Discovery, Qualification & Solution Design
Demonstrations & Proof of Concept Ownership
Relationship Building & Trust Creation
Cross‑Functional Collaboration
Market Expansion & Competitive Displacement
Other
What You Will Bring
- Proven technical pre‑sales experience in cybersecurity or a closely related field.
- Ability to articulate the value of a multi‑product security portfolio across endpoint, MDR/XDR, network, email, identity, and cloud.
- The Sophos XDR / MDR solution is at the centre of the Sophos enterprise strategy and therefore seen as a mandatory, core competency.
- Exceptional discovery capabilities, including identifying explicit and hidden customer needs.
- Ability to run structured discovery conversations that uncover business drivers, pain points, risks, and success criteria.
- Capability to convert discovery findings into solution designs and persuasive technical narratives.
- Strong verbal and written communication skills across technical and executive audiences.
- Confident in building and delivering engaging demonstrations, workshops, and technical evaluations.
- Skilled in simplifying complex concepts and presenting them with clarity, impact, and relevance.
- Ability to tailor messaging for different stakeholders — from CISOs to analysts and architects.
- Comfortable building influence, understanding, and trust from scratch within greenfield accounts.
- Skilled at guiding organisations with no prior Sophos experience through a structured evaluation process.
- Deep understanding of cybersecurity trends and common customer challenges.
- Ability to provide balanced, customer‑centric guidance and establish long‑term technical trust.
- Capable of working independently in the field while collaborating effectively across the sales ecosystem.
- Able to manage multiple concurrent workstreams — PoCs, demos, meetings — with strong organisation and prioritisation.
- MDR / XDR
- Endpoint Security / EDR
- Cloud (AWS, Azure, GCP)
- Microsoft Security Stack
- Incident Response
- Network Security
- Email Security
- Identity & Access Management
- Pen‑testing / Red Teaming
