At the heart of SmartBuyGlasses Optical Group lies a mission to help people see and be healthy, regardless of their budget. This guiding principle has been the cornerstone of the company since its inception in 2006, when three Australian entrepreneurs, Doron Kalinko, David Menning, and Tony Zhuang, envisioned a better way to buy eyewear. They set out to disrupt the traditional optical industry, which was often characterized by limited choices and opaque pricing. The digital revolution provided the perfect catalyst for their vision, allowing them to create an online platform that offers an extensive range of choices, making vision care affordable and accessible to a global audience. For over 15 years, this commitment has translated into delivering an unbeatable selection, world-class service, and optical expertise to happy customers in more than 30 countries. The company's culture is built on a foundation of passion, innovation, and a relentless focus on the customer experience. They seek out innovative thinkers and entrepreneurial spirits who are eager to contribute to setting the gold standard in the industry.
The team at SmartBuyGlasses is a vibrant, international collective of over 200 professionals from more than 20 nationalities. This cultural diversity is not just a demographic statistic; it's a core strength that enables the company to view the world from a multitude of perspectives and better serve a global customer base. Collaboration and individual initiative are both highly valued, creating a dynamic work environment where passionate and effective employees can find rapid career progression and opportunities for self-development. The leadership team, spread across the globe, channels this collective passion into creating the best possible experience for customers. Beyond commerce, SmartBuyGlasses is deeply committed to social responsibility. Through partnerships with organizations like World Vision and Eden Reforestation Projects, the company actively gives back, donating eyewear to those in need and supporting environmental initiatives. This dedication to making a positive impact is an integral part of the company's identity, reflecting a belief that business can and should be a force for good in the world.