United Kingdom onlyYOUR ROLE:
- We're seeking a Marketing Manager to own the full funnel for our WordPress customer segment. You'll drive acquisition, activation, and retention for WordPress users – from bloggers to agencies to e-commerce stores. This role requires sharp marketing acumen combined with deep understanding of WordPress user behavior to capture and grow market share.
YOUR RESPONSIBILITIES:
- WordPress Marketing Strategy:
- Develop comprehensive marketing programs for different WordPress user segments;
- Design acquisition campaigns targeting WordPress users across paid and organic channels;
- Create lifecycle marketing programs that drive activation, upsell, and retention;
- Build data-driven segmentation based on WordPress usage patterns.
- Campaign Development & Execution:
- Launch multi-channel campaigns (email, in-app, paid media, social) for WordPress audiences;
- Design personalized customer journeys from first touch through renewal;
- Develop upsell programs based on customer growth signals and usage patterns;
- Create win-back programs for churned customers;
- A/B test campaigns to maximize conversion and retention rates.
- Performance & Growth:
- Define and track key metrics: CAC, LTV, churn rate, expansion revenue;
- Analyze WordPress customer behavior to identify growth opportunities;
- Monitor competitive landscape and adjust campaigns accordingly;
- Build predictive models for churn risk and upsell potential;
- Report insights and recommendations to executive leadership.
OUR EXPECTATIONS:
- 3-5 years in growth or lifecycle marketing, preferably in SaaS/subscription businesses;
- Proven track record managing full-funnel marketing programs;
- Experience with marketing automation platforms (HubSpot, Marketo, or similar);
- Strong analytical skills with ability to translate data into proposals and decisions;
- Understanding of WordPress ecosystem and user needs.
WHAT WE OFFER:
- Working on in-house built products, using the latest technologies;
- Competitive salary with achievement bonus;
- Reduced working hours every Friday;
- Sponsorship for worldwide conferences of your choice with full company coverage of business expenses;
- Anniversary and company gifts.
If this sounds like something you’d be interested in, we'd love to hear from you!
All applications will be processed in confidentiality.
Please note:
Only resumes and a short cover letter submitted in English will be considered for this position.
Only shortlisted candidates will be contacted for further steps.
Bulgaria
CA, HR + 3 more
