The Digital Marketing Senior Specialist – Demand Generation plays a pivotal role in driving strategic growth initiatives across paid media, account-based marketing (ABM), and digital channels. The ideal candidate brings 3-5 years of experience in integrated campaign management, preferably within professional services, B2B, or technology sectors, and demonstrates a strong command of audience targeting, adoption and implementation of AI, performance analytics and agile execution.
Requirements
- 3-5 years of experience in digital marketing, paid media, or campaign management; professional services or B2B experience required
- Proficiency in Google Ads, LinkedIn Campaign Manager, and paid social platforms
- Experience with ABM platforms (e.g., Demandbase, 6sense) is a plus
- Strong analytical mindset with proficiency in Google Analytics, Excel, and dashboard/reporting tools
- Excellent organizational skills and ability to manage multiple campaigns simultaneously
Benefits
- Flexible Time Off (FTO) Policy
- Comprehensive wellness program
- Flexible work arrangements
- Health, dental, vision, life, and accident/death/disability insurance options
- HSA employer contribution
- Nine (9) paid holidays annually
- A robust paid Parental Bonding Leave program covering birth, adoption, and foster children
- 401(k) with employer contributions
- CPA bonus with four (4) paid exam days & four (4) paid study days
- Tuition reimbursement
- Generous employee referral bonus program
- Client referral bonus program
- Pet insurance
- FORCE – Sikich community volunteer program enabling each team member to use up to four hours of paid time annually to volunteer and make a difference in their local communities
