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Search Engine Optimization Director


Job description

We are looking for a sharp, results-driven SEO Director to define and own the SEO strategy for our portfolio of brands. In order to be successful in this role, this candidate must be a true self-starter and the subject matter expert in all things SEO. This is a great opportunity for a tech-savvy Digital Marketer seeking increased responsibility in a rapidly growing company.


  • Create a robust SEO strategy for our business venture, including a roadmap of initiatives to drive growth.
  • Ability to lead and assist with site architecture discussions and inform taxonomy decisions as we build out the site.
  • Perform content gap analysis, SERP landscape analysis, and overall audience analysis in order to optimize the content plan for organic traffic.
  • Creation and ongoing improvement of SEO keyword research, website SEO audits, implementing schema, link building, SEO analytics, and implementation of all off-page SEO activities.
  • Research and analyze competitor advertising links to inform content strategy.
  • Assist with building and optimizing the internal linking strategy to maximize rankings.
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Monitor traffic performance and site analytics using Google Analytics and Google Search Console in order to uncover opportunities and double-down on what’s working well. Must be adept at using these tools to analyze information.


  • 7-10 years of Marketing experience including 5+ years specializing in SEO (particularly, taking a new concept and building strategy and a team around it).
  • Exceptional organizational skills and can stay up-to-date with SEO industry trends.
  • Solid understanding of content marketing, performance marketing, conversion, and online customer acquisition.
  • Experience using SEO tools (Ahrefs, SEMrush, Moz, SpyFu) to inform decision-making and help aid future content strategy.
  • In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
  • Knowledge of ranking factors and search engine algorithms.
  • Experience managing fast-growing projects on a large scale, with an ability to consider multiple stakeholders (both internal and external).
  • An avid learner and passionate student of all things business/technology.
  • Can communicate, verbal and written, with both speed and effectiveness.
  • Experience using inbound marketing solutions, CMS, project management tools, automation tools, etc (Marketo, Hubspot, WordPress, etc.)

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About this role

Apply before

August 18th, 2021

Job posted on

January 15th, 2021

Job type

Full Time

Hiring timezones

Rareview is hiring for this role in the following timezones:

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About the company

Agencies are a dime a dozen. Great ones are rare. Rareview is an award-winning digital design & marketing agency in Southern California focused on outcomes.  We are a human-centered agency buildin...
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