We are seeking a Paid Marketing Manager to create sales qualified opportunities through paid channels for the North American market. The role will involve creating ads for search and paid social, defining and monitoring channel budgets, optimizing the conversion funnel, and following up with BDRs to get qualitative insights on actions. The successful candidate will have strong expertise with SEM and social advertising, a minimum of 2 years of online campaign management experience, and a data-focus with analytical skills.
Requirements
- Strong expertise with SEM (Google Ads) and Social (LinkedIn / Facebook Ads)
- Minimum of 2 years with first-hand online campaign management experience
- Data-focus: you start with numbers. You're driven by performance
- Attention to detail: you know how to launch a campaign without a glitch and catch every typo
- Analytical skills: you quickly create reports, analyze performance methodically to identify bottlenecks and create experiments to tackle them
- Autonomy: you're a problem solver who knows how to conduct projects on their own. You handle uncertainty well and quickly adapt in a hypergrowth fast-changing environment
- Written communication: your written communication is structured and crystal-clear
- Command of marketing automation tools (Marketo) and Salesforce a plus
- Experience in B2B SaaS is a plus
- Enthusiasm for our working environment
Benefits
- Comprehensive health insurance starting your first day of employment
- RRSP contribution matching
- Generous parental leave
- Professional development opportunities through our own platform
- Unlimited days of annual PTO
- 5 days for sick leave
- Holiday time in accordance with the Ontario Holiday Calendar
- Flexible work hours
