Digital Marketing Manager

As a Digital Marketing Manager, you will be the expert and go-to person responsible for building out all of our digital marketing strategies across the website, paid advertising, SEO and more. You are a results-oriented digital marketer with seasoned skills in driving brand awareness and lead generation via all digital channels. All positions at Postscript are fully remote.

Primary duties

• Become a subject matter expert on Postscript’s offering, target audience, and digital strategy to date. Understand how each of our audiences engage with us and propose ways to improve
• Build and execute engaging digital programs that convert, educate, nurture and enable our audiences
• Utilize targeted messaging, segmentation, testing and distribution channels to reach the right audiences at the right time
• Combine qualitative feedback with a data driven approach to proactively identify opportunities, enhance existing strategy and test theories
• Own and execute paid ads across search and social platforms
• Optimize our website, sub domains, third party profiles and existing + future content for conversions and SEO best practices
• Own the maintenance of our Shopify app listing, G2Crowd profile and others ensuring they are always driving conversions
• Regularly look for ways to improve traffic to and conversion on our website
• Measure, report and forecast on campaign and digital channel success
• Own and maintain documentation of all processes related to digital marketing
• Own the performance of our digital marketing program from goal setting to ongoing measurement
• Partner with Business Development, Sales, and Partnerships teams to achieve lead flow goals

What We’ll Love About You

• 4-6+ years of digital marketing experience. Preferably in a B2B SaaS environment
• Proven experience in developing a digital marketing strategy and workflow that drives brand awareness and lead generation
• Hands-on experience with paid advertising, SEO and website conversion strategies
• Excellent communication and time-management skills
• Detailed and organized, with the ability to juggle projects, collaborate internally, and hit deadlines
• Proven track record of owning a number and achieving strong results
• Familiarity with ecommerce and ecommerce marketing
• Early-stage experience strongly preferred

What You’ll Love About Us

• Salary range of USD $120,900 to $137,500 base plus significant equity regardless of location
• High growth startup - plenty of room for you to directly impact the company and grow your career!
• Fully remote culture - work from home (or wherever!)
• Fun - We’re passionate and enjoy what we do
• Competitive compensation and opportunity for equity
• Flexible paid time off
• Health, dental, vision insurance
• Other great perks, such as home office stipend

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