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Demand Gen Manager


Job description

PocketSuite is a YC-backed mobile platform for service professionals, independent businesses, freelancers, contractors, gigsters, part-time, and other non-traditional workers - helping them message, schedule and collect payment from their clients. PocketSuite empowers the U.S. market of 57 million freelancers, generating $1.2 trillion in sales with online platforms for running their business. Over 4 million appointments booked, $184M in payments processed, 18 million messages sent for businesses running on PocketSuite today. We are the #1 all in one business app for solopreneurs in the United States.

Who are we looking for?

We are looking for a high energy, detail oriented, dependable, creative, scrappy, results oriented Demand Gen Lead who loves systematizing and scaling marketing projects that work. You are all about supporting a high performing Marketing Team to move fast, be efficient, and accelerate growth. You have a track record for doing whatever it takes to deliver results. You don't think it makes sense to spend a dime without the analytics to measure whether that investment delivered at least a 3x return. You understand how to go from a successful marketing experiment to a high performing marketing program. Every deliverable that you produce represents a quality standard that you would pay for with your own money - so you don't take any of it lightly.

You love the idea of making it easy for anyone to work for themselves and make a good living, which is PocketSuite's vision. That idea fires you up so much, you are willing to go to the wall to bring it to life.

Role Type

This is a full time position that starts as a 30-day contractor role. If it is a fit on both sides, you'll join full time. We are open to structuring something that works with the right candidate.

What will you be doing?

  • Manage large sets of data and manage a database of growth marketing analytics across several different online & product based marketing channels.
  • Conduct driver analysis, forecasting, and goals to actual reporting across key growth marketing performance metrics.
  • Run conversion optimization experiments on web, email and in AppStore/GooglePlay.
  • Update and optimize website as well as maintain thousands of pages of blog content.
  • Manage multiple projects across a variety of organic marketing channels, including search, email, product, social, and partnerships
  • Maintain and update online marketing collateral and other digital assets.

Are there any requirements?

  • Bachelor’s degree
  • Strong problem solving skills
  • Excellent oral and written communication skills
  • 3+ years of marketing experience
  • Solid HTML/CSS/JavaScript skills and Wordpress management skills
  • Strong SEO, ASO, & Email marketing chops
  • Consumer and/or mobile marketing background [a plus]
  • Payments, SaaS, and fintech knowledge and interest [a plus]
  • Prior experience working in a startup environment
  • No one (reasonable) you know would describe you as an asshole.
  • Everyone you've worked closely with would rank you in their top 5
  • You should be able to ace our basic technical interview [no puzzles, no tricks]
  • You sleep when we all #win
  • You're not into shiny new things and TechCrunch headlines
  • You are all about building systems that create real value for real people - over the long term
  • The details matter to you [polished design and copy, alignment across brand assets] and you take lots of pride in your work.
  • Looking for an "ALL IN" team and workplace culture

Who we are?

1) Engineers and product obsessed - we loathe over-engineering. We cringe anytime a customer reports a bug and we release new versions every week.
2) We love our customers - solving their problems and helping them grow and succeed in a rapidly changing world. Oh yeah we also love their 5 star reviews.
3) We believe all solopreneurs globally in the industries that we serve will be using a mobile app as their primary business tool by 2025.
4) We don't just think of this as a job. In our spare time, this is what we do and who we are. Our obsession with small business, fintech, smart growth, and cool apps is a 24/7 thing.
5) We believe only two things matter as we build out our business: building a great product and delivering awesome customer service.

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About this role

Apply before

June 4th, 2021

Job posted on

December 6th, 2020

Job type

Full Time


$60k-$80k USD

Hiring timezones

PocketSuite is hiring for this role in the following timezones:

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About the company

PocketSuite officially launched in 2016 (though some customers have been with us since PocketSuite was just a twinkle in our founders’ eyes). ​We started out with solopreneurs in the Bay Area and now w...
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