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Product Marketing Manager

Petal’s mission is to expand access to opportunity, by making responsible, modern financial services available to everyone.

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Petal’s mission is to expand access to opportunity, by making responsible, modern financial services available to everyone. Founded in 2016, Petal provides technology-enabled credit cards to consumers who are historically underserved by mainstream providers. 

Petal pioneered automated cash flow underwriting, a transformative new approach to assessing consumer creditworthiness with the potential to expand access to tens of millions of U.S. consumers without credit history, or for whom traditional credit scores do not tell the whole story. Petal pairs this groundbreaking, data-driven underwriting technology with a mobile-first, digitally native product experience designed to help users manage and build credit responsibly. For Petal, it’s a mission as much as it is a business—with a goal to reimagine finance for the next generation of consumers.

At Petal, we're looking for people with kindness, positivity, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and potential will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Petal, we welcome diverse perspectives from people who think rigorously and aren't afraid to challenge assumptions.

The Product Marketing Manager Role

The person in this role will play a critical role in building out the Product Marketing function at Petal. The focus of this role is to deeply understand our customers, deliver insights that will be implemented across the product lifecycle, and communicate the value of Petal’s products to our target audiences. Using a data driven approach, coupled with a customer-centric mindset, you will design marketing and communication strategies that position our products to best meet our customers’ needs, resulting in product adoption, engagement, and retention. 

Key responsibilities:

  • Partner with Product Management and marketing Channel Managers to develop communications plans and oversee Go To Market strategy for new products and features

  • Write briefs to communicate to key stakeholders the objective, audience, key message, and key performance indicators of new marketing assets

  • Develop a strong understanding of the credit card ecosystem and competitive landscape to uncover insights and inform the product and marketing roadmap

  • Conduct research and gather insights to identify and address the needs of our customers

  • Become an expert on our product features and how our target audiences will use them

  • Develop and test new messaging and product positioning 

  • Measure brand health through metrics including NPS, feature engagement, feedback & ratings, etc.

Characteristics of a successful candidate:

  • 4+ yrs of professional experience; 2+ yrs of product marketing

  • Highly collaborative; thrives when working cross-functionally

  • Organized and skilled at project management; strong attention to detail 

  • Analytical; experienced at using data to measure performance and support decision making

  • Self starter with a “get it done” mentality

  • Adept at managing and prioritizing across multiple responsibilities

  • Strong communication & writing skills, including brief writing

Nice to haves:

  • Experience in the fintech industry

  • Experience in B2C product marketing 

  • Experience with Looker and/or extracting and analyzing data from business insights tools

We are an equal opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion. We’re proud to be different, together.

For our California employment information privacy statement, please click here.

About this role

August 21st, 2022

June 22nd, 2022

Full Time

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About Petal

Learn about Petal and their company culture.

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Responsible credit for the modern world.

Petal is a simple, no-fee credit card that doesn't require a credit score.

A credit card without any fees, that you can apply for without a credit history, that never tries to trick you, and gives millions of Americans access to credit who have previously been overlooked.

That's the kind of credit card company we want to be – one that helps you build credit.

Petal uses the latest methods in machine learning to analyze a consumer's full digital financial record, rather than just their credit score, which allows us to provide more credit, lower interest rates, and no fees whatsoever, even to consumers who have never used credit in the past. The Petal digital product incorporates behavioral science and smart, intuitive design to bring transparency and simplicity to the experience of owning and using a credit card.

Tech stack

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Benefits and perks

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Equity benefits

Every employee gets equity, so you are rewarded for your best work.

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Paid parental leave

Paid family leave for all parents to support you and your family.

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Healthcare benefits

Medical, dental, and vision insurance for employees.

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Retirement benefits

Generous 401(k) to help you invest in your future.

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