Email / SMS Marketing Strategist

Position Summary:

Penn Foster is looking for an experienced Email/SMS Marketing Strategist who will play a key role in improving the performance and effectiveness of our lifecycle marketing programs. This role goes beyond campaign execution—you will contribute ideas, develop testing hypotheses, and identify opportunities to optimize performance across the funnel. You will work closely with the Senior Marketing Manager and cross-functional partners to execute highly segmented campaigns flawlessly while also providing input on strategy, segmentation, and testing. The ideal candidate is both detail-oriented in execution and proactive in bringing forward insights and recommendations. Success in this role will be defined by your ability to build adhere to deadlines, build sophisticated drip campaigns, translate data into actionable ideas, contribute to a strong testing culture, and help drive measurable improvements in email and SMS performance.

Essential Job Functions:

• Execute end-to-end email and SMS campaigns, including segmentation, setup, QA, and deployment in Oracle Responsys
• Contribute to and help execute a structured A/B testing roadmap (subject lines, messaging, timing, segmentation, personalization, etc.)
• Analyze campaign and lifecycle performance to identify opportunities for improved engagement and conversion
• Proactively recommend optimizations based on data, trends, and testing results
• Partner with the Senior Marketing Manager and cross-functional teams to refine campaign strategy and messaging
• Translate campaign performance into clear insights and actionable next steps
• Ensure high-quality execution through rigorous QA and testing across devices and platforms
• Support ongoing optimization of lifecycle journeys, segmentation, and personalization efforts
• Track and report on key performance metrics, highlighting insights and opportunities

Knowledge, Skills, Abilities:

• 5+ years of experience in email, CRM, or lifecycle marketing
• Hands-on experience with enterprise ESPs (Oracle Responsys preferred; Salesforce Marketing Cloud, Marketo, HubSpot, Adobe Campaign, etc.)
• Experience executing A/B tests and a strong interest in developing testing strategies and hypotheses
• Analytical mindset with the ability to interpret data and translate it into actionable insights
• Experience with audience segmentation and personalization
• Strong attention to detail, especially in QA and campaign setup
• Ability to manage multiple priorities in a fast-paced environment
• Proactive mindset—you don’t just execute tasks, you look for ways to improve them
• HTML & CSS proficiency

About Us: At Penn Foster Group, we are transforming online learning to help learners by bringing together Penn Foster, CareerStep, Ashworth College, James Madison High School, the New York Institute of Photography, the New York Institute of Art and Design, and other education platforms. Together, we create an accelerated path to greater economic mobility through real-world skills and knowledge that enable learners to achieve long-term success in the workplaces of the future. Our history dates back to 1890 when our founder, Thomas Foster, pioneered distance education by offering training by mail for coal miners to get the necessary skills for safer jobs. Today, with the partners who use our education and training programs, we continue that mission of providing accessible training and education for in-demand skills and are building a workforce that’s prepared for the future job market. Equal Employment Opportunity: We strive toward Diversity, Equity, and Inclusion at Penn Foster Group by intentionally building diverse teams – in identities, lived experiences, and ideas to create a culture where people feel connected to each other and have a sense of belonging. We value diversity, equity, and inclusion because it is the foundation that enables us to achieve what we set out to do as an organization – from maximizing the number of learners who can reach their goals while giving them the kinds of experiences we want them to have, to becoming the type of company we want to work in. What We Offer: We offer a robust benefits package that includes medical, dental, vision, flexible spending, generous paid time off, sponsored volunteer opportunities, a 401K with a company match, and free access to our online programs.