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PavagoPA

GoHighLevel Marketing Operations Specialist

Pavago is an offshore recruitment company that helps businesses build remote teams by connecting them with top talent from around the globe. It provides an all-in-one service that includes talent acquisition, hiring, onboarding, payroll management, and compliance assurance.

Pavago

Employee count: 11-50

Colombia only

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GoHighLevel Marketing Operations Specialist (GoHighLevel + Social Media + Executive Operations) – Remote | PST Hours

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours (PST Required)

About the Role

We’re hiring a highly organized and execution-focused GoHighLevel Marketing Operations Specialist to support marketing execution, executive operations, CRM workflows, content coordination, and community management for a fast-growing entrepreneurial business.

This is not a strategy-only marketing role.

This is a hands-on execution role for someone who:

  • Thrives in fast-moving startup environments
  • Loves systems, structure, and organization
  • Takes ownership of follow-through
  • Can manage multiple workflows without things slipping through the cracks

You will play a critical role in keeping:

  • Marketing campaigns
  • Social media content
  • CRM systems
  • Onboarding workflows
  • Communication pipelines
  • Community operations
  • Executive coordination

running smoothly every day.

What You’ll Own

Executive & Operational Coordination

  • Manage scheduling, calendar coordination, and administrative workflows
  • Organize operational trackers and internal systems
  • Support leadership with communication and day-to-day execution
  • Maintain structured documentation, files, and process organization
  • Identify workflow gaps and proactively improve operational efficiency

Social Media & Marketing Execution

  • Create, schedule, and publish content across:
    • LinkedIn
    • Facebook
    • Instagram
    • Online communities
  • Manage:
    • Comments
    • Direct messages
    • Community engagement
    • Social interactions
  • Track engagement metrics and maintain reporting dashboards
  • Support campaign launches and promotional initiatives

GoHighLevel CRM & Email Marketing

  • Build and manage workflows inside GoHighLevel
  • Create and optimize:
    • Automations
    • Nurture sequences
    • Email campaigns
    • Follow-up systems
  • Maintain clean CRM records and accurate pipeline management
  • Ensure all lead and participant communication is handled on time

Content & Program Support

  • Edit short-form videos and marketing clips using:
    • Veed
    • Opus Clips
    • Canva
    • Similar editing tools
  • Format:
    • Guides
    • Workbooks
    • Scripts
    • Cheat sheets
    • Digital resources
  • Ensure brand consistency across all content and materials

Community & Membership Administration

  • Support participant onboarding and communication
  • Organize and maintain digital program materials
  • Track member progress and updates
  • Troubleshoot minor platform or account issues
  • Ensure a smooth participant experience throughout programs

Research & Lead Generation

  • Research Ideal Client Profiles (ICPs)
  • Build prospect lists and outreach databases
  • Support lead generation campaigns and outreach execution
  • Compile reports and research findings for leadership

Administrative & Communication Support

  • Maintain organized inbox management and communication systems
  • Prioritize urgent requests and ensure proper follow-through
  • Keep shared files, folders, and workflows clean and accessible
  • Support day-to-day business operations and coordination

What Makes You a Strong Fit

  • You are highly execution-oriented and reliable
  • You naturally create structure and organization
  • You communicate clearly and professionally
  • You thrive in startup environments where priorities move quickly
  • You take ownership instead of waiting for instructions
  • You are proactive, detail-oriented, and operationally strong
  • You enjoy balancing operations, marketing, and coordination work

Required Experience & Skills

  • Experience in:
    • Executive Assistant
    • Marketing Coordinator
    • Operations Support
    • Virtual Assistant
    • Marketing Operations roles
  • Experience supporting:
    • Founders
    • Coaches
    • Startups
    • Entrepreneurial businesses
  • Strong experience with:
    • GoHighLevel
    • CRM systems
    • Marketing automations
  • High proficiency in:
    • Google Workspace
    • Google Sheets
    • Google Calendar
    • Google Drive
  • Experience with:
    • Canva
    • Veed
    • Opus Clips
    • Short-form editing tools
  • Strong understanding of:
    • LinkedIn
    • Facebook
    • Instagram
    • Online community management
  • Strong written English communication skills
  • Excellent multitasking and organizational abilities
  • Ability to work independently with minimal supervision

Nice-to-Have Experience

  • Experience inside:
    • Coaching businesses
    • Agencies
    • Creator businesses
    • Membership communities
  • Familiarity with:
    • Paid ads
    • Landing pages
    • Funnels
    • Email marketing strategy
  • Experience using:
    • Slack
    • Notion
    • Airtable
    • ClickUp
    • HubSpot

What a Typical Day Looks Like

  • Schedule and publish social media content
  • Manage GoHighLevel workflows and email campaigns
  • Respond to DMs and participant inquiries
  • Coordinate operational and administrative tasks
  • Update CRM pipelines and contact records
  • Edit short-form marketing content
  • Support onboarding and membership communication
  • Conduct lead research and organize outreach data
  • Ensure leadership stays organized and operationally supported

In short:
You are the operational backbone behind marketing execution, CRM systems, communication, and day-to-day coordination.

Key Metrics for Success (KPIs)

  • Consistent and timely social media publishing
  • Clean and organized CRM/workflow management
  • High engagement and responsive communication
  • Zero missed follow-ups or participant gaps
  • Well-maintained program materials and systems
  • Strong operational reliability and execution quality

Why This Role Stands Out

  • Work directly with entrepreneurial leadership
  • High ownership and visibility across the business
  • Blend of:
    • Marketing
    • Operations
    • Executive support
    • Content coordination
  • Exposure to modern marketing automation systems
  • Opportunity to improve and optimize workflows
  • Remote flexibility in a fast-growing environment

Interview Process

  • Initial Screening Call
  • Marketing & Systems-Focused Interview
  • Practical Task (Content or Workflow Exercise)
  • Final Interview
  • Internal Review & Approval
  • Offer & Onboarding

Apply Now

If you:

  • Love organization and execution
  • Enjoy supporting fast-moving businesses
  • Are comfortable inside GoHighLevel and marketing systems
  • Thrive balancing operations, content, and communication

This role is a strong fit for highly organized operators who can keep marketing systems, workflows, and day-to-day execution running smoothly in a fast-paced business environment.

About the job

Apply before

Posted on

Job type

Full Time

Experience level

Experience

2 years minimum

Location requirements

Hiring timezones

Colombia +/- 0 hours

About Pavago

Learn more about Pavago and their company culture.

View company profile

The story of Pavago begins with a common entrepreneurial frustration. Its founders, Parker Cox and Ahmed Raza Ali, were running their own businesses and, like many others, found themselves grappling with the high costs and often underwhelming results of their digital marketing efforts. Determined to find a more efficient path to growth, they turned their sights to the global talent market. This decision to look offshore proved to be a pivotal moment. Within just three months of making their first offshore hire, they witnessed a remarkable 40% reduction in their Customer Acquisition Cost (CAC). This initial success was just the beginning of a transformative journey.

Encouraged by these results, they continued to build their offshore team, and within six months, they had expanded to seven team members. This strategic move not only drove down their operational labor costs by 22% but also led to significant increases across all their critical Key Performance Indicators (KPIs). As they shared their success story with fellow business owners, they discovered a widespread need for what they had built. A waitlist of entrepreneurs quickly formed, all asking the same question: 'Can you help us scale our team the same way?' This overwhelming demand was the spark that ignited Pavago. The founders realized they had a key to unlock a competitive advantage for small and medium-sized businesses – democratizing access to incredible offshore talent. Today, Pavago stands as a comprehensive, all-in-one service partner for businesses looking to scale efficiently. They handle the entire process, from talent acquisition and onboarding to payroll management and compliance, allowing entrepreneurs to focus on growth while leveraging a global team of top-tier professionals.

Employee benefits

Learn about the employee benefits and perks provided at Pavago.

View benefits

Retirement savings plan

Offers a retirement savings plan with a company match.

Company events

Company-sponsored events and team-building activities.

Flexible work hours

Offers flexible work hours to accommodate different schedules.

Remote work opportunities

The company is fully remote, allowing employees to work from anywhere.

View Pavago's employee benefits
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Pavago

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