Growth Lead

About Packt

Packt's mission is to help the world put software to work in new ways, through the delivery of effective learning and information services to IT professionals. We are a technical publisher and learning provider with over 400 staff based across the globe, primarily in India and the UK. Our products have global relevance, and our multimedia portfolio includes over 7,000 books, e-books, audiobooks, and video courses.

The Software Engineering & Architecture Business Unit serves as a specialist hub delivering practical, developer‑centric learning—across books, videos, courses and curated reading lists—on established and emerging tech such as microservices, cloud, DevOps and design patterns. Our mission in this BU is to empower software professionals to solve today’s complex engineering challenges—offering over 1,300 titles that guide developers and architects through scalable system design, performance tuning, and clean architecture best practices.
For more details, visit www.packtpub.com.

Role Overview

We’re looking for a Growth Lead to expand direct reach and drive revenue within the Software Engineering and Architecture vertical. This role focuses on maximizing direct user acquisition and engagement through growth marketing activities, leveraging existing products and working with key functional product leads across eCommerce, email, AI and book+, and events. You’ll have high agency and own the growth strategy within your vertical, using data-driven marketing and established tools to achieve ambitious targets.

Your primary responsibility will be to build and optimize the direct funnel for your vertical, creating scalable growth initiatives without heavy reliance on new product development. This is a high-impact position designed for someone who thrives on driving measurable growth through collaboration and data-driven experimentation.

Adaptability and Evolving Role Requirements in Packt's Vertical Structure

Packt’s move to Verticals, bringing our teams closer to users, is a response to significant changes in the market. Due to AI, self-publishing and multi-format options, the nature of the work and the business of publishing is changing. This is not just for Packt, but for the whole industry.

Whereas in the past we had atomised and specialist roles in a single-format product lifecycle (eg Development Editor and Acquisition Editor for books), in the future we will need to be agile and flexible, prepared to adapt and stretch our skills and knowledge to new products and services. Each Vertical team will evolve over time towards the offering and product suite that best serves its users. Vertical teams, and the work they do, will adapt accordingly.

Examples of the agility we are looking for: in roles related to publishing, you will not only be working on books but also on other content formats that fit the preferences of your users (newsletter, live events etc). You may have a different team structure and line manager in your vertical vs other verticals. You will be open to taking on stretch projects and undertake tests to evolve new product types. You’ll get proactively involved in team meetings so that you can contribute your ideas alongside the rest of the vertical team. Whatever role you are in you will be expected to connect with users and experts in your vertical, and to sustain ongoing relationships that provide value. This in turn means developing a level of domain knowledge in the technology and user roles in your vertical.

In summary, the above means that a critical ‘power skill’ in the new Packt organisation will be Adaptability and Flexibility - ability to adjust quickly to changing circumstances and new challenges while remaining effective and open to different approaches. 

Only those with the willingness to adapt and flex in this new world should apply!

What You Will Do

• Develop and execute a growth strategy tailored to your vertical, with a focus on user acquisition, direct reach, and revenue.

• Drive direct demand and engagement through growth marketing techniques including outbound email, social, and network marketing.

• Work closely with product leads to optimize existing tools and channels, such as:

• Email: Collaborate with the Email Product Lead to leverage templates, segmentation, and CDP data, using Omeda for targeted campaigns.

• Content Landing Pages: Partner with the eCommerce Product Lead to design landing pages for SEO and list-building efforts.

• Paid Marketing: Coordinate with eCommerce to support paid marketing campaigns aligned with your vertical’s goals.

• Events: Utilize playbooks from the Events Product Lead for event-based growth, from speaker sourcing to marketing through Eventbrite and Airmeet.

• Newsletters: Collaborate with the Newsletter Product Lead to drive sponsorship revenue and product placements in newsletters.

• Utilize analytics tools (Google Analytics) to track real-time performance metrics by channel, adjusting strategies based on data insights.

• Conduct experiments on conversion rate optimization, A/B testing user flows, and other acquisition tactics to enhance funnel performance.

• Engage in vertical-specific catalogue curation with custom landing pages for user segments and vendor presses, leveraging support from eCommerce.

• Report on growth strategies, metrics, and results to cross-functional teams and senior leadership, aligning with business objectives.

• Stay current on industry trends, user acquisition strategies, and new tools to ensure innovative, effective approaches within your vertical.

Who You Are

You’re a high-agency growth professional with a track record of building direct user reach and revenue through existing products and established channels. Collaborative, data-driven, and results-oriented, you’re comfortable working across functions to achieve ambitious growth targets.

Must-have Skills:

• 3-5 years in growth marketing, digital marketing, or a related role focused on user acquisition and direct revenue.

• Proven experience driving growth through channels like SEO, PPC, email, and content marketing.

• Strong analytical skills with proficiency in tools such as Google Analytics and the ability to interpret data for growth insights.

• High ownership and initiative, able to manage and execute projects independently.

• Strong collaborator, able to work with product leads across eCommerce, email, events, and other functions to achieve growth goals.

Good-to-have Skills:

• Experience in tech publishing, SaaS, or other content-driven industries.

• Familiarity with lifecycle marketing and retention strategies.

• Background in rapid experimentation and A/B testing to optimize user journeys.

Why Work at Packt

We are a global and remote-first business with most of our team based in India and the UK. We recognize how important our people are and acknowledge and support the things that are important to them. Our culture is open and informal and based around learning. We love sharing ideas and we want everyone to feel that they have an input into how the business works. We are a fun place to work but with a focus on performance and personal development providing opportunities for personal growth and career progression.

We try to achieve this by:

• Ensuring a positive working environment for all team members, supportive of flexible and remote work.

• Supporting individual development through growth opportunities and internal mobility.

• Encouraging social collaboration within teams and communities and knowledge-sharing.

• Fostering a culture that supports a healthy work-life balance.

We focus on the full employee experience. We seek to achieve this by: 

• Providing a broad range of benefits and initiatives. 

• Advocating a healthy lifestyle where wellbeing is seen as an essential responsibility. 

• Celebrating success stories and encouraging peer-to-peer recognition. 

• Fostering a culture of self-development. 

• Providing a work environment where the best idea wins, and challenges are encouraged. 

Benefits   You will also have access to a range of flexible benefits that are designed to help you make the most of your time with us.

• Bonus scheme 

• 5 day working week

• 25 days annual holiday (plus bank holidays)

• Flexible hours: choose how, when, and where you work within India

• Training programs and Certification

• Group Medical Insurance

• Wellness initiatives