About us
NovuHealth is the leading healthcare consumer engagement company, driven to improve consumer health and health plan performance. NovuHealth motivates consumers to complete high-value healthcare activities by leveraging its sophisticated engagement platform, proven loyalty and behavioral science strategies, and deep industry and regulatory expertise. Headquartered in Minneapolis, NovuHealth has worked with nearly 40 health plans and served nearly 15 million consumers across all 50 states.
NovuHealth was founded by consumer engagement experts who built loyalty strategies for some of the biggest consumer brands in the world. Today, we put that expertise to work to help consumers live healthier lives and help clients create measurable, meaningful value.
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