United States onlyAbout the Role
Regional business leadership role covering Poland, Czech Republic, Ukraine, Russia, and nearby markets.
Responsible for commercial content strategy, SEO growth, recruitment, and data-driven performance management across NSN’s Eastern European portfolio.
Report Business Unit Coordinator, and collaborates closely with the central SEO, M&A, Business, and Media teams.
Key Responsibilities
1. Business & Performance
Drive P&L, traffic, and monetisation performance for all Eastern European sites.
Build and execute market-specific growth strategies using data and analytics.
Use data dashboards and performance reviews to monitor revenue, SEO, and conversion trends.
Supervise sales and account managers in the execution and optimisation of affiliate and media partnerships, ensuring alignment with regional targets.
Guarantee compliance with local licensing and responsible gaming frameworks.
2. Commercial Content & SEO
Oversee production, localisation, and optimisation of commercial content (promo codes, betting apps, casino pages, how-to guides).
Define clear KPIs (traffic, conversion, revenue per page) and monitor delivery quality.
Partner with the central SEO team to implement data-backed technical and on-page improvements.
Prioritise and scale content initiatives with the highest business impact.
3. Team Leadership & Recruitment
- Manage and structure a cross-market team including:
Content Team Leader
Head of SEO
Account Manager (Miras)
Recruit, onboard, and coach talents across SEO, content, and account roles.
Foster a data-driven and performance-oriented team culture.
Ensure consistent collaboration between SEO, content, and commercial operations.
4. Market Intelligence & Data Insights
Monitor regional trends, competitive landscape, and regulatory evolution.
Translate analytics insights into strategic recommendations and actionable roadmaps.
Share key performance learnings and forecasts with central management.
Ensure all content and campaigns are culturally adapted and SEO-relevant to each market.
What We’re Looking For
Proven experience in iGaming, affiliate, or SEO-focused business management.
Strong analytical and data interpretation skills - confident with dashboards, KPIs, and growth metrics.
Experience supervising sales/account teams and coordinating cross-functional performance.
Familiarity with Google Analytics, Looker Studio, GSC, Ahrefs, SEMrush, or similar tools.
Fluency in English and ideally one of the local languages (Polish, Ukrainian, Czech, or Russian).
Entrepreneurial, organised, and result-oriented mindset.
What We Offer
Strategic leadership role in a fast-growing global media group.
Autonomy to build, measure, and scale regional performance.
100% remote work possible, multicultural and data-driven environment.
Competitive package (~50k EUR, depending on profile).
Real growth opportunities across NSN’s international operations.
Ready to Join Us?
Apply now and help drive NSN’s success across Eastern Europe through data-driven leadership and high-performance commercial content.
About North Star Network
North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries.
Our mission is to turn passion for sports into trusted information, data-driven insights and responsible betting guidance.
We are a multicultural and international company, bringing together professionals from more than 20 nationalities - all united by a shared passion for sports, technology and storytelling.
Our 50+ in-house experts and 200+ freelancers collaborate across Europe, Africa, and the Americas to deliver engaging and responsible content to millions of fans.
