The Digital Marketing Manager will hold three key areas of responsibility: owning Newsela’s digital experience strategy and pre-authenticated website optimization; driving paid media strategy and execution; and establishing digital marketing best practices across the company. With the majority of your efforts focused on the first, you will serve as point person for developing and executing on a digital strategy to ensure awareness, consideration, thought leadership, and demand generation objectives are met. You will be the primary business owner of the pre-authenticated Newsela.com site, converting it into an always-on demand generation engine through effective site architecture, navigation, testing, re-targeting, content gating strategies, competitive site analysis, and click-to-chat optimization. You will also run point on working cross-functionally and with external agencies to ensure brand consistency across all digital properties.
Why You’ll Love This Role:
This is an opportunity to make a tangible business impact at a rapidly growing company that is helping shape the future of education. Reporting to our Director of Corporate Marketing, you’ll be working alongside some of the most passionate, inspired, world-class marketers and business professionals you’ll encounter in your career. In this role you will be helping to define the next phase of Newsela’s brand in the market, and will get to spearhead the digital manifestation of that strategy. Your work will directly contribute to growing Newsela’s impact on the K-12 market, and helping make reading more accessible and engaging for all readers.
Why We’ll Love You:
Your 5+ years of experience working with content management systems and tracking tools has enabled you to build a data-driven process for optimizing website performance (you’re a whiz with SEO and demand gen metrics, and can deftly align them to overall business goals). You are an expert in planning and executing digital media campaigns across SEM, paid social, display advertising, retargeting campaigns, etc. You are also able to seamlessly translate business requirements into technical execution, and know which levers to pull to get the job done. You do all of this, while actively seeking input from other teams to ensure collaboration and alignment at every step in the process.
One of the fastest growing tech companies in K-12 education, Newsela was founded on the principle that while every child may have unique learning preferences, they all deserve a rich learning experience that ignites a love of learning. We built our platform based on learning science research to deliver the most engaging, authentic content to modernize how teaching happens in the classroom. Along with interactive assessments and tools, we provide teachers with digital content at five reading levels -- from +100 of the best sources -- that is relevant to the diverse backgrounds and interests of their students. Since we started in 2013, we’ve established a presence in 90% of U.S. K-12 schools and over 2.5M teachers and 37M students have registered with Newsela.